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- Posted
- Sep 22, 2026
About MAC
MAC is a pioneering professional makeup authority, renowned for its artistry, inclusivity, and influential role in shaping contemporary beauty culture. Founded in Toronto in 1984 and now part of The Estée Lauder Companies, the brand empowers employees to champion self-expression, creativity, and diversity across retail, education, product innovation, and consumer experience. As an employer, MAC offers a dynamic, fast-paced environment where artistry meets commercial excellence, encouraging talent to develop deep product expertise, client relationships, and cultural awareness. Its heritage of supporting all ages, races, and genders continues to define a workplace built on bold ideas, collaboration, and authentic individuality.
The Counter Lead is responsible for driving sales turnover and market share for MAC by maintaining a strong consumer focus and reflecting a credible brand image. This role encompasses sales maximization through excellent service delivery, operational excellence in adherence to company procedures, and commerciality management including visual merchandising, inventory control, and promotional execution. The incumbent will develop consumer loyalty through product knowledge mastery, serve as a brand ambassador ensuring brand values are brought to life, and lead local marketing initiatives and events aligned with retail partner activity.
Role & Responsibilities
- Drive sales performance and achieve daily/weekly targets whilst maintaining consumer focus and brand image
- Deliver exceptional retail service standards and create a zero-complaint mindset through service excellence
- Manage daily replenishment, visual merchandising layout, and stock movements within agreed company timeframes
- Plan and execute local marketing initiatives and brand events aligned with retailer activity
- Maintain comprehensive product knowledge to deliver industry-leading consumer experiences
- Oversee compliance with company security, health, and safety policies and procedures
- Monitor competitor activity and identify market opportunities to enhance business performance
- Lead consumer recruitment and retention strategies to build a loyal customer base
- Manage refunds and complaints in accordance with company guidelines to mutually satisfactory resolution
- Review retail standards daily, ensuring product presentation, housekeeping, and pricing standards are maintained
Qualifications
- Experience in a fast-paced retail and/or consumer-facing environment
- Commercial understanding and awareness of the beauty and cosmetics industry
- Effective communication, organisation, and prioritisation skills
- Demonstrated ability to drive personal self-development and continuous improvement
Skills
Experience
Experience in a fast-paced retail and/or consumer-facing environment, ideally within the beauty, cosmetics, or luxury retail sector. Proven track record of driving sales performance and maintaining high retail standards. Background in point-of-sale management or counter-level brand representation is advantageous.
Education
Secondary education or equivalent; retail management certification or beauty industry qualifications are preferred but not required.
Workplace
This position is based in Bogotá, Bogotá, Colombia.
Explore jobs in Colombia.
Culture
MAC fosters a dynamic, artist-led workplace where creativity, individuality, and inclusive self-expression are central to the employee experience. The brand offers a fast-paced, collaborative environment in which beauty professionals are encouraged to build their artistry, connect authentically with diverse clients, and represent a bold global point of view.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like MAC, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Brand Manager», «Sales Lead», «Counter Supervisor», «Brand Ambassador Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.