MAC Brand Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Merchandising, Buying & Planning
- Posted
- Sep 22, 2026
MAC Brand Manager – Mexico City | Estée Lauder. Lead global brand strategy, P&L management, and Go-to-Market execution for luxury cosmetics brands.
Role & Responsibilities
- Define and lead Go-to-Market strategy, including commercial plans and sales objectives for assigned brands, in alignment with regional and global directives
- Establish ambitious yet achievable net sales and net operating profit targets in conjunction with subsidiary General Manager and regional Vice President
- Develop and execute annual marketing and brand strategy plans, monitoring monthly execution and adjusting tactics based on market performance
- Conduct comprehensive market analysis and competitive intelligence to identify growth opportunities, category trends, and consumer behavior shifts
- Manage P&L accountability across all brand lines, performing analytical reviews to optimize return on investment and resource allocation
- Drive integrated business planning process, establishing brand forecasts aligned with sales drivers and regional objectives
- Oversee proper implementation of brand identity tools including marketing guidelines, media positioning, and product assortment strategies
- Collaborate with commercial leadership, sell-in and sell-out teams to develop joint commercial strategies that optimize retailer alignment and market productivity
- Supervise visual merchandising strategy definition and brand image assurance across current spaces and expansion plans
- Manage operating budgets and conduct monthly financial forecasting in partnership with finance teams
- Establish appropriate inventory levels across distribution points to support sales targets and market demand
- Lead coordination with supply chain and commercial teams to establish short and medium-term brand building blocks
- Provide leadership guidance and professional development to team members, fostering growth and continuous improvement
Qualifications
- 10+ years of marketing experience, preferably in luxury goods or cosmetics sector
- Extensive retail market experience with deep knowledge of consumer behavior, brand experience, and consumer insights
- Comprehensive understanding of the economic, political, social, cultural, and business landscape relevant to markets served
- Demonstrated expertise in all aspects of brand management including marketing, online channels, sales, training, merchandising, events, consumer engagement, and public relations
- Proven P&L management capabilities with strong analytical skills to monitor brand performance and identify market opportunities
- Demonstrated success in multifunctional project management across marketing, online, sales, new product launches, and stakeholder relationship building
- Strong knowledge of the beauty industry, established relationships with key clients, distributors, retailers, suppliers, and advertising partners
Skills
Experience
10+ years in marketing within the luxury or cosmetics sector, with significant retail market experience and proven success in brand management, P&L oversight, and cross-departmental collaboration in complex organizational environments.
Education
Not specified
Workplace
This position is based in Mexico City, Ciudad de México, Mexico.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like MAC, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Global Brand Director», «Brand Strategy Lead», «Marketing Director - Brands», «Global Brand Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.