MAC Assistant Consumer Engagement Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 22, 2026
MAC Assistant Consumer Engagement Manager in Ho Chi Minh City; lead digital marketing and KOL campaigns. 7+ years marketing experience required.
Role & Responsibilities
- Monitor beauty communication and competitive landscape across social and digital channels
- Coordinate and execute brand omni-channel marketing programs in alignment with regional strategy
- Manage and deliver in-market marketing campaigns partnering with Education, Commercial, and DCM teams to achieve business objectives
- Execute localized social and digital content strategies across platforms, including website, email, SEO, and brand social pages
- Adapt and localize creative briefs and marketing assets while ensuring compliance with brand guidelines
- Identify emerging social media trends and optimize campaign effectiveness for customer acquisition, retention, and reactivation
- Analyze campaign performance metrics including reach, engagement, conversion, and ROI; translate insights into actionable recommendations
- Execute in-market KOL and PR plans; identify suitable influencer personas and manage ongoing relationships with key stakeholders
- Monitor influencer performance through platform tracking and provide data-driven optimization recommendations
- Maintain alignment with in-market Education and Online teams regarding current and upcoming programs
- Execute e-commerce mega campaigns and targeted consumer offerings cascaded from regional leadership
- Consolidate marketing activity reports and analyses for regional brand leadership
- Track campaign spending, monitor budget utilization, and identify cost efficiencies through partnership opportunities
- Manage purchase requests, invoices, and purchase order submissions to ensure timely execution
- Support exploration of AI and digital innovation to enhance content effectiveness and campaign efficiency
Qualifications
- Bachelor's degree in Marketing or related discipline
- Minimum 7 years of professional experience in marketing, preferably in fast-paced retail or sales environments
- At least 3 years of people management or team leadership experience
- Demonstrated expertise in beauty marketing within makeup or skincare categories
- Strong knowledge of digital marketing, social media strategy, and e-commerce ecosystems
- Proficiency in Microsoft Office applications
- Fluency in written and oral English
- Proven ability to develop creative, effective, and measurable marketing initiatives
- Experience in brand management disciplines including marketing, sales, training, merchandising, or public relations
Skills
Experience
Minimum 7 years of marketing experience in fast-paced retail or sales environments, with at least 3 years in a people management capacity. Demonstrated background in beauty marketing, particularly within makeup or skincare categories, with strong exposure to social, digital, and e-commerce channels. Proven track record of developing and executing successful omni-channel marketing campaigns and managing influencer relationships.
Education
Bachelor's degree in Marketing or related field preferred.
Workplace
The role is situated in Ho Chi Minh City, Ho Chi Minh, Vietnam.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like MAC, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Communications Coordinator», «Digital Marketing Specialist», «Brand Engagement Officer», «Consumer Marketing Assistant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.