LVMH Trade Marketing & CRM Manager

About LVMH

LVMH Moët Hennessy Louis Vuitton, the world leader in luxury, unites more than 75 distinguished Maisons across fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. As an employer, the Group offers a uniquely international environment where heritage, creativity, craftsmanship, and entrepreneurial spirit meet. It cultivates exceptional talent through mobility, mentoring, and rigorous learning, while empowering teams to shape the future of desirable, sustainable luxury. LVMH seeks individuals who combine excellence with curiosity, aesthetic sensibility with business acumen, and respect for tradition with the courage to innovate.

Role & Responsibilities

• Develop and execute annual omnichannel trade marketing calendars for both offline and online channels while maintaining brand consistency
• Lead planning and execution of in-store activations, counter launches, and seasonal campaigns
• Manage visual merchandising guidelines and POS material deployment to enhance brand image and conversion
• Collaborate with Sales teams to optimize counter performance, staff training, and incentive schemes
• Partner with E-commerce team to align trade promotions with major shopping festivals (618, Double 11)
• Develop exclusive online-offline linkage mechanisms (O2O sampling, click-and-collect) to drive traffic flow between channels
• Manage trade marketing budget efficiently and ensure optimal resource allocation across channels
• Analyze post-campaign performance, track KPIs (sell-out, footfall, conversion rate), and provide actionable insights
• Act as primary contact for internal sales teams and external agency partners to ensure timely delivery of trade assets
• Oversee daily customer database hygiene across channels, ensuring data accuracy and privacy compliance
• Assist in execution of loyalty program membership benefits, point redemption processes, and member communications
• Support deployment of CRM communication templates (SMS, WeChat) for trade-driven promotions
• Provide reports on member acquisition and retention trends to inform trade strategies

Qualifications

• Proven 3-5 years of experience in trade marketing, channel marketing, or omnichannel commerce
• Demonstrated expertise in offline retail marketing and e-commerce strategy
• Strong understanding of luxury brand positioning and consumer behavior
• Experience with loyalty program management and CRM operations
• Proficiency with marketing analytics and performance measurement

Skills

Experience

3-5 years of professional experience in trade marketing, channel marketing, or omnichannel commerce, with demonstrated success in balancing offline retail and e-commerce initiatives. Prior experience managing loyalty programs and CRM operations is strongly preferred.

Education

Bachelor's degree in Marketing, Business Administration, or related field

Workplace

Culture

LVMH fosters a culture where creativity, craftsmanship, and entrepreneurial spirit come together across an exceptional portfolio of luxury Maisons. As an employer, it offers a dynamic, international environment that values excellence, innovation, and the transmission of savoir-faire while encouraging each talent to contribute to the long-term desirability of its brands.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.