- Employment
- Full-Time
- Seniority
- Senior
- Department
- Merchandising, Buying & Planning
- Posted
- Oct 26, 2026
About LVMH
LVMH Moët Hennessy Louis Vuitton, the world leader in luxury, unites more than 75 distinguished Maisons across fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. As an employer, the Group offers a uniquely international environment where heritage, creativity, craftsmanship, and entrepreneurial spirit meet. It cultivates exceptional talent through mobility, mentoring, and rigorous learning, while empowering teams to shape the future of desirable, sustainable luxury. LVMH seeks individuals who combine excellence with curiosity, aesthetic sensibility with business acumen, and respect for tradition with the courage to innovate.
The Senior Product Manager in Shanghai leads market analysis, launch campaigns, product development and portfolio management, forecasting, inventory, POSM, and digital and social marketing. The role works across CRM, PR, visual merchandising, e-commerce, sales, training, regulatory affairs, and headquarters.
Role & Responsibilities
- Collect and analyze competitors’ strategies and activities to identify consumer and market insights and make recommendations to management.
- Conduct regular consumer and market panels, including beauty research, to monitor market share and rankings and set appropriate category targets.
- Analyze competitors’ launches, activities, and offerings.
- Develop a deep understanding of target customers, including their profiles, needs, and expectations, to determine appropriate communication angles.
- Develop marketing calendars informed by consumer insights and behavior, and deploy end-to-end marketing communication campaigns.
- Execute 360-degree plans based on the marketing calendar and launch platforms in collaboration with CRM, PR, visual merchandising, e-commerce, sales, and training teams.
- Provide relevant, accurate briefs to those teams for integrated launch plans.
- Supervise campaign execution to ensure consistency across all touchpoints.
- Monitor launch performance, including daily retail sales tracking during campaign periods and rolling 12-month monitoring of novelties and CRM data.
- Prepare launch reviews for internal teams and headquarters.
- Build a China-relevant product portfolio pipeline.
- Track fashion and cosmetics market trends to develop commercial offer ideas.
- Update product information, including new launches and end-of-life products, in systems, launch plans, and active product lists.
- Work with local regulatory affairs teams on HP registration and secure OCD.
- Analyze category, franchise, and product performance weekly and monthly using sell-out and CRM data; identify category building blocks, propose category strategies, and reflect them in plans.
- Manage regular forecasting, inventory, and orders, including monthly product forecasts, order follow-up, product allocation follow-up, inventory management, and pricing management.
- Source and produce regular POSM and animation POSM, and control inventory.
- Develop social content for official accounts and provide related content materials for e-commerce platforms; validate final presentations on those platforms.
- Work with a social listening agency to monitor online consumer comments and generate business intelligence.
- Develop digital media-buying strategies and optimize the ecosystem across social platforms, including WeChat, Weibo, RED, and Douyin, to support the business.
Qualifications
- At least 5 years of related marketing experience in the beauty or FMCG industry.
- Good written and spoken English.
- Bachelor’s degree.
Skills
Experience
At least 5 years of related marketing experience in the beauty or FMCG industry.
Education
Bachelor’s degree.
Culture
LVMH fosters a culture where creativity, craftsmanship, and entrepreneurial spirit come together across an exceptional portfolio of luxury Maisons. As an employer, it offers a dynamic, international environment that values excellence, innovation, and the transmission of savoir-faire while encouraging each talent to contribute to the long-term desirability of its brands.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like LVMH, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Marketing Product Manager», «Senior Product Marketing Manager», «Product Portfolio Manager», «Senior Brand Product Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.