LVMH Senior Manager, Marketing and Communication

About LVMH

LVMH Moët Hennessy Louis Vuitton, the world leader in luxury, unites more than 75 distinguished Maisons across fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. As an employer, the Group offers a uniquely international environment where heritage, creativity, craftsmanship, and entrepreneurial spirit meet. It cultivates exceptional talent through mobility, mentoring, and rigorous learning, while empowering teams to shape the future of desirable, sustainable luxury. LVMH seeks individuals who combine excellence with curiosity, aesthetic sensibility with business acumen, and respect for tradition with the courage to innovate.

Role & Responsibilities

• Formulate and lead a comprehensive 360° marketing and communication strategy for Japan that reinforces Givenchy's positioning as a modern luxury Maison while ensuring strong local market resonance and business impact
• Translate global brand priorities into locally impactful initiatives that increase brand desirability, visibility, and client engagement across all touchpoints
• Identify market opportunities through consumer, competitor, and category analysis; recommend strategic actions to strengthen brand share of voice and share of market in Japan
• Define and monitor KPIs across brand awareness, earned media impact, client acquisition, event productivity, CRM engagement, store traffic, and omnichannel performance
• Lead budget allocation with disciplined focus on ROI, brand equity, and commercial contribution in a selective market environment
• Build and elevate Givenchy's presence with top-tier fashion, luxury, lifestyle, business, and cultural media to secure high-quality, image-consistent visibility
• Drive PR strategy that balances brand heat, editorial credibility, and cultural relevance with relationship development among editors, stylists, celebrities, and opinion leaders
• Oversee product and corporate communications across women's and men's universes, ensuring consistent storytelling and alignment with global brand expression
• Lead integrated media and digital strategies that enhance brand desirability, audience relevance, and conversion potential while preserving premium brand image
• Oversee local SNS and digital content strategy in alignment with global guidelines, ensuring all executions reflect the Maison's tone, aesthetics, and creative authority
• Drive highly curated influencer and KOL strategy, prioritizing quality, brand fit, and cultural impact over scale
• Conceptualize and lead high-impact brand experiences for press, VICs, clients, and prospects that express Givenchy's identity with sophistication and exclusivity
• Act as strategic bridge between Japan and Paris Headquarters, ensuring local initiatives remain aligned with global direction while addressing Japanese market realities
• Advocate for local needs, business opportunities, and market-specific adaptations through constructive dialogue with headquarters
• Partner cross-functionally with Retail, Merchandising, E-commerce, CRM, Sales, and Finance teams to ensure communication strategies are connected to business priorities
• Serve as key strategic partner to the President on brand positioning, market visibility, and business-driving communication priorities
• Own overall marketing communication budget with strong governance, transparency, and performance tracking

Qualifications

• 10+ years of luxury brand marketing and communication experience, ideally within fashion, accessories, or high-end consumer goods
• Demonstrated success developing and executing integrated marketing strategies that balance brand equity with commercial objectives
• Proven expertise in managing public relations, media relations, and stakeholder engagement with top-tier luxury media and cultural influencers
• Strong experience in digital marketing, social media strategy, and omnichannel brand building in luxury segments
• Demonstrated event marketing experience, including conceptualization and execution of high-impact brand experiences
• Advanced understanding of Japanese luxury market dynamics, consumer behavior, and competitive landscape
• Proven ability to work effectively across global matrix organizations and lead cross-functional teams without direct authority
• Strong capability to develop and manage substantial marketing budgets with rigorous ROI discipline
• Exceptional communication and influence skills, with ability to present strategic recommendations at C-level and to external stakeholders

Skills

Experience

10+ years of progressive marketing and communication experience in luxury brands, with demonstrated success in developing and executing integrated marketing strategies that balance brand equity with commercial objectives. Proven expertise in media relations, digital marketing, events, and stakeholder engagement within competitive luxury markets. Experience leading cross-functional teams and presenting strategic recommendations at executive level is essential. Familiarity with Japanese market dynamics and LVMH organizational structure is highly valued.

Education

University degree in Marketing, Communications, Business Administration, or related field. Advanced business education (MBA or equivalent) is a plus.

Workplace

Culture

LVMH fosters a culture where creativity, craftsmanship, and entrepreneurial spirit come together across an exceptional portfolio of luxury Maisons. As an employer, it offers a dynamic, international environment that values excellence, innovation, and the transmission of savoir-faire while encouraging each talent to contribute to the long-term desirability of its brands.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.