LVMH Senior Manager Client Activation
- Location
- ParisÎle-de-FranceFrance
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Jul 7, 2026
About LVMH
LVMH Moët Hennessy Louis Vuitton, the world leader in luxury, unites more than 75 distinguished Maisons across fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. As an employer, the Group offers a uniquely international environment where heritage, creativity, craftsmanship, and entrepreneurial spirit meet. It cultivates exceptional talent through mobility, mentoring, and rigorous learning, while empowering teams to shape the future of desirable, sustainable luxury. LVMH seeks individuals who combine excellence with curiosity, aesthetic sensibility with business acumen, and respect for tradition with the courage to innovate.
LVMH Senior Manager Client Activation, Paris. Lead client engagement frameworks, CRM strategy, and lifecycle marketing across luxury Maisons. Fluent French and English required.
Role & Responsibilities
- Define and maintain frameworks, standards, and roadmaps for client engagement planning and activation across Maisons
- Identify business opportunities within the client base, including under-engaged audiences, lifecycle gaps, and revenue opportunities, and translate these into actionable recommendations
- Support the evolution of activation strategies from broad audience approaches toward more targeted, affinity-based engagement models
- Contribute to the development of content and engagement approaches designed to improve relevance and client experience
- Define and refine strategic data inputs, scoring approaches, and activation logic to support more predictive and personalised engagement
- Ensure that business requirements, audience strategies, journey design priorities, and activation needs are reflected in orchestration and activation capabilities
- Identify, test, document, and scale AI-enabled or automation-enabled activation practices, where relevant and appropriate
- Define, monitor, and review activation KPIs aligned with business and client engagement objectives
- Assess activation maturity across Maisons, identify capability gaps, and provide tools, guidance, and recommendations for improvement
- Document and share best practices, playbooks, and pilot learnings across the Maison ecosystem
- Contribute to broader CRM and clienteling transformation initiatives across the Group
Qualifications
- Higher education qualification or equivalent professional experience in marketing, business, digital, CRM, data, or a related field
- 8 to 12 years of professional experience in CRM, client engagement, lifecycle marketing, marketing automation, client experience, or related areas
- Demonstrated experience in complex, international, multi-brand, multi-market, or matrix organisations
- Proven experience designing, implementing, or scaling client journeys, engagement programmes, or lifecycle initiatives
- Strong knowledge of segmentation, audience strategy, targeting, and personalised activation approaches
- Good understanding of data-enabled engagement practices, including scoring models, predictive approaches, or related analytical methods
- Experience using AI tools, automation platforms, predictive models, or similar technologies in a marketing, CRM, or client engagement environment
- Ability to coordinate and influence multiple stakeholders without direct hierarchical authority
- Strong analytical, organisational, and communication skills
- Professional fluency in English and French
Skills
Experience
The candidate should possess 8 to 12 years of professional experience in CRM, client engagement, lifecycle marketing, marketing automation, or client experience roles. Demonstrated experience navigating complex, international, multi-brand, and matrix organisational structures is essential. Prior exposure to luxury, premium, retail, or hospitality sectors, as well as clienteling models or omnichannel engagement strategies, would be advantageous.
Education
Higher education qualification or equivalent professional experience in marketing, business, digital, CRM, data, or a related field.
Workplace
This position is based in Paris, Île-de-France, France.
Culture
LVMH fosters a culture where creativity, craftsmanship, and entrepreneurial spirit come together across an exceptional portfolio of luxury Maisons. As an employer, it offers a dynamic, international environment that values excellence, innovation, and the transmission of savoir-faire while encouraging each talent to contribute to the long-term desirability of its brands.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like LVMH, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Activation Lead», «CRM Strategy Manager», «Lifecycle Marketing Director», «Client Engagement Manager», «Activation Programme Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.