LVMH Head of Social Media & E‑Reputation
- Location
- Employment
- Temporary
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 5, 2026
About LVMH
LVMH is the world’s leading luxury group, comprising a portfolio of distinguished maisons across fashion & leather goods, wines & spirits, perfumes & cosmetics, watches & jewellery and selective retailing. As an employer, LVMH combines a rigorous pursuit of craftsmanship and creative excellence with an international, entrepreneurial organisation and a commitment to attracting diverse talent.
LVMH — Paris: Head of Social Media & E‑Reputation (temporary) to lead group social strategy, e‑reputation and leaders advocacy across EMEA, North America & China.
Role & Responsibilities
- Define and deploy the Group’s global social media strategy across the social ecosystem (Meta, TikTok, LinkedIn, X, YouTube) for EMEA, North America and China, tailoring messages and formats to each platform and audience.
- Aggregate and coordinate content with Maison teams; design and maintain an editorial calendar and recommended format and platform strategies.
- Lead e‑reputation monitoring and analysis: oversee daily, monthly and ad‑hoc reporting of sensitive mentions, social listening to measure sentiment, detect weak signals and anticipate crises or opportunities.
- Turn social listening and analytics insights into real‑time recommendations to optimise Group communications while ensuring consistency with corporate and reputational imperatives.
- Develop and activate a leaders advocacy programme to amplify executive and employee voices; coach and support top executives in digital speaking (guidelines, messaging, drafting posts and op‑eds).
- Line‑manage the Social Media Manager and the Community Manager & Editorial Project Assistant (alternant); support local teams (notably China) and coordinate closely with internal stakeholders and external agencies to ensure flawless execution.
Qualifications
- Proven ability to define and lead a comprehensive social media and e‑reputation strategy with clear vision, leadership and organisational rigour.
- Strong data‑driven mindset with demonstrable experience interpreting social listening outputs, KPIs and analytics to inform strategy.
- Deep understanding of corporate reputation management, storytelling and employer branding in a complex, multi‑brand environment.
- Experience coordinating international, cross‑market projects and working effectively with multicultural teams and external partners.
- Excellent written communication and editorial skills in English (business/advanced level required).
Skills
Experience
Minimum 7 years of progressively responsible experience in corporate communications, social media strategy and social listening, including line management and delivery of international, cross‑market campaigns.
Education
Bachelor's degree in Communications, Marketing, Journalism or related field; advanced degree or equivalent professional experience preferred.
Workplace
This position is based in Paris, Île-de-France, France.
Culture
LVMH combines high standards of craftsmanship and creative ambition with an international and entrepreneurial working environment. The Group values rigorous execution, cross‑Maison collaboration and a commitment to diversity and inclusive recruitment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like LVMH, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Head of Social Media», «Head of Digital Reputation», «Director of Social Media & Reputation», «Head of Social Listening & Advocacy», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.