LVMH Export Marketing Manager

About LVMH

LVMH Fragrance Brands is the perfumes and cosmetics division within the LVMH group, housing maisons such as Parfums Givenchy and Kenzo Parfums. The entity operates as an incubator and accelerator for beauty brands and talent, combining haute parfumerie heritage with entrepreneurial, project-driven innovation under the broader LVMH umbrella.

Role & Responsibilities

• Define and steer the export operational marketing strategy for Europe and Africa in partnership with Area Managers, establishing market-by-market priorities, A&P investment guidelines and marketing plans for agents/distributors.
• Validate and monitor local marketing plan implementation, ensuring consistency with brand directives and local market specificities.
• Design and approve commercial activations and trade marketing programs adapted to each market; challenge market activation plans and share best practices across teams and brands.
• Define media, influencer and merchandising plans with markets; validate media briefs for local agencies, monitor campaign execution and produce post-campaign analyses with actionable recommendations.
• Define CapEx investment strategy with Area Managers and deploy in-market projects, supervising execution and ROI.
• Contribute to budget equation analysis, prepare budget presentations and define ITO projections for commercial lines each fiscal year.
• Set forecasting guidelines, challenge and validate market sales forecasts, monitor forecast accuracy versus actuals and implement corrective plans when necessary.
• Consolidate and analyse market performance data (sell-out, distribution summaries, launch KPIs) and deliver strategic recommendations to brands and senior management.
• Ensure marketing tools and POS materials (PLV), digital assets and guidelines are adapted to EURAF markets and compliant with local constraints.
• Conduct competitive and market intelligence across the EURAF zone and share insights with central and local teams.
• Line-manage a Product Marketing Manager and an intern; liaise transversally with central functions, agents and external agencies. Frequent travel across the region is required.

Qualifications

• Master's degree (Bac+5) in Marketing, Commerce or equivalent.
• Minimum 5 years' experience in operational marketing / trade marketing, ideally within perfumes & cosmetics, either in a subsidiary or at an agent/distributor.
• Proven experience working with export/distributor models and multicultural markets across Europe and Africa.
• Fluent English (oral and written) is mandatory.
• Strong analytical skills, commercial orientation and ability to translate data into strategic recommendations.
• Excellent organisational autonomy, rigor and result-driven mindset.
• Creative mindset with demonstrated ability to run projects and innovate.
• Cross-functional leadership and stakeholder management capability.

Skills

Experience

Minimum five years in operational marketing or trade marketing with direct exposure to export markets; experience in perfumes & cosmetics and working with agents/distributors is strongly preferred.

Education

Master's degree (Bac+5) in Marketing, Business, Commerce or equivalent.

Workplace

Benefits

Permanent contract (CDI); hybrid working model — up to 2 days remote per week.

Culture

LVMH Fragrance Brands fosters an entrepreneurial, creativity-driven environment where heritage maisons and new ventures coexist. The culture emphasises determination, agility, realism and empathy (DARE), encouraging cross-functional collaboration, innovation and inclusion under the LVMH group.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.