LVMH E-commerce Key Account Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Wholesale, Commercial & B2B Sales
- Posted
- Aug 27, 2026
About LVMH
LVMH Moët Hennessy Louis Vuitton, the world leader in luxury, unites more than 75 distinguished Maisons across fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. As an employer, the Group offers a uniquely international environment where heritage, creativity, craftsmanship, and entrepreneurial spirit meet. It cultivates exceptional talent through mobility, mentoring, and rigorous learning, while empowering teams to shape the future of desirable, sustainable luxury. LVMH seeks individuals who combine excellence with curiosity, aesthetic sensibility with business acumen, and respect for tradition with the courage to innovate.
Bvlgari E-commerce Key Account Manager position on Tmall in Shanghai. Drive luxury fragrance & beauty sales strategy, operations, and platform partnerships for LVMH.
Role & Responsibilities
- Develop and execute annual, quarterly, and monthly sales strategies for the Tmall channel to achieve key KPIs including GMV, conversion rate, AOV, and market share
- Own sales targets, forecasts, budget phasing, and investment allocation as the business and budget owner for Tmall, ensuring delivery of both topline and profitability objectives
- Analyze market trends, competitor activities, and consumer data to identify growth opportunities; optimize product mix, pricing strategies, and inventory planning
- Lead end-to-end planning and execution of major campaign periods (e.g., Double 11, 618, Super Brand Day), ensuring maximum ROI and resource efficiency
- Oversee daily store operations to ensure all visual assets, content, and user interfaces strictly adhere to Bvlgari's global brand guidelines and luxury aesthetics
- Optimize the full customer journey—from traffic acquisition to conversion—enhancing user experience and service quality while monitoring DSR scores and satisfaction metrics
- Drive Tmall CRM and membership growth across recruitment, activation, retention, and repurchase, leveraging consumer data for audience segmentation and personalization
- Own the Tmall media and traffic strategy across paid, organic, and platform resources; monitor traffic quality, conversion efficiency, and ROI
- Collaborate with supply chain teams to manage stock levels and ensure product availability during peak periods while maintaining seamless logistics
- Serve as primary point of contact for Tmall category managers and industry operations teams, building and maintaining strong strategic partnerships
- Secure premium platform resources such as homepage placements, new launch slots, and joint marketing initiatives to boost brand visibility
- Leverage Alibaba's marketing tools for precise audience targeting, asset accumulation, and retargeting strategies
- Partner with Marketing, Supply Chain, Finance, and Legal departments to align campaigns, manage contracts, budgets, and compliance
- Mentor junior team members and foster a culture of continuous learning and professional development
Qualifications
- Bachelor's degree or above
- 5–8 years of e-commerce operation experience
- At least 3 years specifically managing Tmall Flagship Stores for luxury beauty, fragrance, or premium cosmetics brands
- Proficient in Tmall backend operations and Alibaba's digital marketing ecosystem
- Strong analytical skills with ability to interpret complex data sets to drive decision-making
- Excellent project management capabilities and proven track record of delivering results in fast-paced, multi-tasking environments
Skills
Experience
5–8 years of e-commerce operation experience, with at least 3 years specifically managing Tmall Flagship Stores for luxury beauty, fragrance, or premium cosmetics brands.
Education
Bachelor's degree or above.
Workplace
The role is situated in Shanghai, Shanghai, China.
Culture
LVMH fosters a culture where creativity, craftsmanship, and entrepreneurial spirit come together across an exceptional portfolio of luxury Maisons. As an employer, it offers a dynamic, international environment that values excellence, innovation, and the transmission of savoir-faire while encouraging each talent to contribute to the long-term desirability of its brands.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like LVMH, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Tmall Flagship Store Manager», «Digital Channel Manager», «Online Sales Operations Manager», «E-commerce Category Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.