LVMH E-Commerce & CRM Manager

About LVMH

LVMH Moët Hennessy Louis Vuitton, the world leader in luxury, unites more than 75 distinguished Maisons across fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. As an employer, the Group offers a uniquely international environment where heritage, creativity, craftsmanship, and entrepreneurial spirit meet. It cultivates exceptional talent through mobility, mentoring, and rigorous learning, while empowering teams to shape the future of desirable, sustainable luxury. LVMH seeks individuals who combine excellence with curiosity, aesthetic sensibility with business acumen, and respect for tradition with the courage to innovate.

Role & Responsibilities

• Define, create and drive comprehensive eCommerce and CRM strategy with full-year trade activation plans
• Build 360-degree launch campaigns in synchronisation with marketing to deliver sustained brand moments
• Collaborate with Givenchy HQ to localise website content and implement digital asset management
• Manage sample and gifting strategies to drive product discovery and conversion optimisation
• Monitor and track eCommerce site performance on a daily basis, maintaining daily quality checks for bugs and errors
• Update site visual merchandising, pages, and content; build and submit business cases to headquarters for new features
• Manage and optimise all UK Search territories including SEO and SEA; conduct competitive benchmarking
• Drive UK Loyalty programme management and client retention through targeted CRM initiatives and KPI monitoring
• Align email, SMS, and campaign schedules; develop and implement full-year activation calendar
• Collaborate with partner agencies to define SEA strategies and determine optimal budget allocation
• Identify market trends and insights to achieve maximum ROI and customer acquisition volume
• Build, plan and execute efficient media strategies to drive traffic, conversion, and revenue according to budget constraints
• Prepare weekly eCommerce performance commentary tracking sales versus targets and pivoting plans accordingly
• Deliver detailed monthly analysis including competitor insights, sales by category, MTD/YTD KPIs, risks and opportunities
• Forecast annual, monthly and weekly sales and expenses; continuously reforecast to optimise profitability
• Report and analyse media performance metrics including traffic, conversion, and customer trends
• Collaborate with Marketing and Commercial teams to forecast launch product quantities for eCommerce channel
• Coach and develop direct reports with regular feedback and ad-hoc training to support team development and progression
• Partner with demand planners to ensure appropriate eCommerce inventory levels supporting sales forecasts
• Collaborate with LVMH PC UK warehouse and operations teams to ensure on-time delivery and on-brand customer experience
• Deliver immersive brand training sessions ensuring consistent deployment of brand packaging standards and guidelines
• Partner with LVMH Customer Services to ensure best-in-class service; create action plans to improve processes

Qualifications

• Strong eCommerce experience and demonstrable understanding of eCommerce management
• Deep knowledge of the UK beauty industry and market dynamics
• Thorough understanding of luxury goods industry standards and practices
• Proven expertise in SEM campaign deployment (CPC, CPA, CPL)
• Demonstrated experience in SEO strategy development
• Advanced ability to analyse large data volumes and communicate insights to senior leadership
• Strong project management capability with proven ability to manage multiple concurrent initiatives
• Proficiency in Microsoft Office Suite with advanced Excel and PowerPoint skills
• Exceptional organisational skills with meticulous attention to detail
• Demonstrated ability to manage competing priorities simultaneously with reliable follow-through

Skills

Experience

Minimum 5 years of progressive eCommerce and digital commerce experience, with demonstrated success in managing online retail operations, driving digital sales performance, and executing customer acquisition strategies within fast-paced, commercially focused environments.

Education

Upper secondary education or equivalent; tertiary qualification in business, marketing, commerce or related discipline preferred.

Workplace

Culture

LVMH fosters a culture where creativity, craftsmanship, and entrepreneurial spirit come together across an exceptional portfolio of luxury Maisons. As an employer, it offers a dynamic, international environment that values excellence, innovation, and the transmission of savoir-faire while encouraging each talent to contribute to the long-term desirability of its brands.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.