LVMH Conversion Rate Optimization Analyst (Apprenticeship)

About LVMH

LVMH is a global leader in luxury goods, bringing together numerous Maisons across fashion, leather goods, perfumes & cosmetics, watches & jewelry and selective retailing. As part of a large luxury group, the Digital department partners with individual Maisons to deploy data-driven initiatives, experimentation and e‑commerce optimizations while maintaining the heritage, creativity and high standards of each brand.

Role & Responsibilities

• Collaborate with the Experimentation & Analytics team to analyse website performance and customer journeys across Maisons and produce actionable optimisation recommendations.
• Collect, cleanse and analyse web data using Google Analytics and related tracking tools to identify conversion levers and friction points.
• Define, write and maintain functional specifications (technical and design) for A/B tests and personalization campaigns.
• Design A/B test mockups and work with Maison UX teams to translate ideas into testable variants.
• Manage test roadmaps, coordinate launches, ensure timelines are met and validate data quality and KPI reporting.
• Present insights and recommendations to stakeholders using slide decks and clear storytelling.
• Evaluate test results, quantify business impact, and produce documentation of best practices for e‑commerce optimisation.

Qualifications

• Enrolled in a Master’s program (business school, engineering school or university) and available for an apprenticeship starting September 2026.
• Strong interest in data analysis, e‑commerce and conversion optimisation.
• Excellent written and verbal communication skills with a very good level of English.
• Autonomous, organised, rigorous and creative with strong attention to detail.
• Hands‑on experience with web tracking, UX analytics and experimentation tools (see skills).
• Basic knowledge of HTML/CSS is a plus.
• Alignment with LVMH values: creativity, innovation, excellence and entrepreneurial spirit.

Skills

Experience

Entry-level — suitable for candidates with prior internships or academic projects in web analytics, A/B testing, e‑commerce or related fields. Practical exposure to experimentation platforms and analytics tools is highly desirable.

Education

Currently enrolled in a Master’s degree (business school, engineering school, university) or equivalent.

Workplace

Benefits

Restaurant vouchers; 75% reimbursement of public transport pass; access to a gym at a preferential rate; complimentary electric bikes available.

Culture

The LVMH Digital organisation combines entrepreneurial agility with rigorous standards of excellence. Teams operate in a collaborative, fast‑paced environment that values creativity, innovation and the transmission of expertise across Maisons, offering strong learning and mobility opportunities for early‑career talent.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.