LVMH Conversion Rate Optimization Analyst (Apprentice)

About LVMH

LVMH is a global leader in luxury, uniting a portfolio of distinguished Maisons across fashion & leather goods, wines & spirits, perfumes & cosmetics, watches & jewelry and selective retailing. The Group is recognised for blending artisanal craftsmanship with cutting‑edge innovation and fosters cross‑Maison collaboration through centralized digital, creative and commercial functions.

Role & Responsibilities

• Collaborate with the Experimentation & Analytics team to analyse website performance and customer journeys across Maison e‑commerce sites.
• Collect, process and interpret digital analytics data using Google Analytics and tag management tools to identify conversion levers.
• Design, specify and document A/B tests and personalization campaigns (functional and design specifications).
• Create wireframes/mockups for experiments and guide Maison UX teams on test creative and implementation.
• Manage roadmaps and timelines to ensure timely launches of A/B tests and personalization initiatives.
• Validate test quality and KPI tracking; ensure reliable data capture and results reporting.
• Synthesize insights and recommendations into clear slide decks and best‑practice documentation for stakeholders.

Qualifications

• Enrolled in a master's program (business school, engineering school or university equivalent) and eligible for an apprenticeship/alternance.
• Strong analytical interest with a solid understanding of digital and e‑commerce fundamentals.
• Experience with digital tracking and experimentation platforms: Google Analytics, Google Tag Manager, AB Tasty, Dynamic Yield, Contentsquare, Clarity, etc.
• Excellent written and verbal communication; very good command of English.
• Autonomous, organised, methodical and creative with a strong appetite for learning.
• Basic knowledge of HTML/CSS is a plus.

Skills

Experience

Suitable for early‑career candidates or students with initial exposure to digital analytics and A/B testing. Practical coursework, internships or project experience in e‑commerce analytics or UX testing is advantageous.

Education

Currently enrolled in a master's degree programme (business, engineering, data or related field); apprenticeship/alternance eligibility required.

Workplace

Benefits

Meal vouchers (tickets restaurant); 75% reimbursement of public transport pass; discounted gym access; complimentary electric bikes available.

Culture

LVMH combines heritage craftsmanship with a forward‑looking, entrepreneurial spirit. The Digital department values experimentation, cross‑Maison collaboration and high standards of creativity and operational excellence, offering a learning environment for early‑career digital talent.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.