LVMH Brand Strategy & Content Intern
- Location
- ParisÎle-de-FranceFrance
- Employment
- Internship
- Seniority
- Intern
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Sep 1, 2026
About LVMH
LVMH Moët Hennessy Louis Vuitton, the world leader in luxury, unites more than 75 distinguished Maisons across fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. As an employer, the Group offers a uniquely international environment where heritage, creativity, craftsmanship, and entrepreneurial spirit meet. It cultivates exceptional talent through mobility, mentoring, and rigorous learning, while empowering teams to shape the future of desirable, sustainable luxury. LVMH seeks individuals who combine excellence with curiosity, aesthetic sensibility with business acumen, and respect for tradition with the courage to innovate.
LVMH MRI seeks an internship in Paris for a Brand Strategy & Content Intern to support brand positioning and content development across luxury maisons.
Role & Responsibilities
- Support the development of brand platforms by analyzing competitive positioning in luxury categories and conducting desktop research, fieldwork, and stakeholder interviews to identify brand DNA, heritage, purpose, vision, values, and personality
- Conduct competitive analyses and develop best-practice frameworks for brand activation strategies, including narrative territories, consumer insights, and content distribution approaches
- Maintain strategic monitoring of brand content innovation across luxury and digital channels to inform organizational learning
- Develop and produce webinar modules for the internal marketing training platform, including interview coordination, video editing, and content production
Qualifications
- Bachelor's degree (Bac +4/5) from a business school, communications school, or university, with specialization in brand building, brand strategy, branding, storytelling, journalism, or anthropology
- Demonstrated cultural fluency and intellectual curiosity
- Exceptional attention to detail and rigor in research and analysis
- Strong editorial and writing skills
- Genuine affinity for luxury and digital sectors
- Proficiency in Microsoft Office (Word, PowerPoint, Excel)
- Fluent English
Skills
Experience
Beginner level; recent graduate or final-year student with academic grounding in brand strategy, communications, or equivalent discipline.
Education
Bac +4/5 (bachelor's or master's level) from a business school, communications school, or university with specialization in brand strategy, branding, storytelling, journalism, or anthropology.
Workplace
The role is situated in Paris, Île-de-France, France.
Culture
LVMH fosters a culture where creativity, craftsmanship, and entrepreneurial spirit come together across an exceptional portfolio of luxury Maisons. As an employer, it offers a dynamic, international environment that values excellence, innovation, and the transmission of savoir-faire while encouraging each talent to contribute to the long-term desirability of its brands.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like LVMH, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Image & Brand Content Assistant», «Brand Positioning Intern», «Luxury Brand Development Intern», «Brand Content Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.