LVMH Brand Manager, Regional
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Jun 22, 2026
About LVMH
LVMH Moët Hennessy Louis Vuitton, the world leader in luxury, unites more than 75 distinguished Maisons across fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. As an employer, the Group offers a uniquely international environment where heritage, creativity, craftsmanship, and entrepreneurial spirit meet. It cultivates exceptional talent through mobility, mentoring, and rigorous learning, while empowering teams to shape the future of desirable, sustainable luxury. LVMH seeks individuals who combine excellence with curiosity, aesthetic sensibility with business acumen, and respect for tradition with the courage to innovate.
Maison Francis Kurkdjian seeks Brand Manager for Tokyo, Japan—drive luxury brand strategy, marketing, and retail operations across Asia Pacific.
Role & Responsibilities
- Develop localized strategies and market plans to drive brand awareness, customer acquisition, and sales growth within the specific geographic market
- Conduct in-depth market research to understand local consumer behavior, preferences, competitive landscape, and cultural nuances to inform strategic decision-making
- Develop and execute local marketing initiatives including advertising, promotions, events, and public relations to build brand awareness and cultivate customer loyalty
- Collaborate with the global marketing team to adapt and implement marketing campaigns, product launches, and PR activities that resonate with the local audience
- Ensure consistent brand positioning and identity across all marketing materials and customer touchpoints
- Execute brand CRM strategy to deliver a premium customer experience throughout the customer journey
- Oversee the brand's retail presence, including owned boutiques and retail partnerships
- Develop and implement digital channels to optimize retail and distribution activities and ensure seamless online shopping experiences
- Ensure premium and consistent customer experience across all physical and digital touchpoints
- Collaborate with local partners to maintain brand consistency and elevated customer experience standards
- Plan and execute events, activations, and collaborations that resonate with the local audience and generate brand awareness
- Build sales strategies in collaboration with the General Manager to achieve revenue targets and increase market share
- Identify new business opportunities aligned with growth objectives and develop key client and stakeholder relationships alongside the General Manager
- Analyze sales data and performance metrics to monitor brand performance and identify areas for improvement and optimization
- Develop and implement action plans to achieve sales targets and increase market share
- Lead and motivate the Maison Francis Kurkdjian team in the region
- Provide guidance, mentorship, and performance evaluations to ensure team success and professional development
- Develop and manage the regional marketing budget in collaboration with the General Manager, ensuring efficient resource allocation and ROI maximization
Qualifications
- Proven experience in brand management, marketing, or related field within the luxury goods industry, preferably with experience in the local market or similar market segment
- Strong understanding of local market dynamics, consumer behavior, and cultural nuances
- Excellent leadership and team management skills with ability to motivate and inspire diverse teams
- Strategic thinker with track record of developing and executing successful marketing strategies and initiatives
- Strong communication and interpersonal skills for effective collaboration with global, regional, and external partners
- Passion for luxury products, craftsmanship, and comprehensive understanding of the fragrance and cosmetics industry
- Fluency in Japanese and English
Skills
Experience
Minimum 10 years of professional experience in brand management, marketing, or related disciplines within the luxury goods sector, with demonstrated success in developing and executing market-specific strategies and leading high-performing teams.
Education
Not specified
Workplace
This position is based in Chiyoda, Tokyo, Japan, within easy reach of Tokyo.
Culture
LVMH fosters a culture where creativity, craftsmanship, and entrepreneurial spirit come together across an exceptional portfolio of luxury Maisons. As an employer, it offers a dynamic, international environment that values excellence, innovation, and the transmission of savoir-faire while encouraging each talent to contribute to the long-term desirability of its brands.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like LVMH, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Brand Director», «Brand Strategy Manager», «Market Brand Lead», «Regional Marketing Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.