LVMH Brand Culture Strategy Assistant

Paris Île-de-France France

Employment
Internship
Seniority
Entry-Level
Posted
Oct 23, 2026

About LVMH

LVMH Moët Hennessy Louis Vuitton, the world leader in luxury, unites more than 75 distinguished Maisons across fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. As an employer, the Group offers a uniquely international environment where heritage, creativity, craftsmanship, and entrepreneurial spirit meet. It cultivates exceptional talent through mobility, mentoring, and rigorous learning, while empowering teams to shape the future of desirable, sustainable luxury. LVMH seeks individuals who combine excellence with curiosity, aesthetic sensibility with business acumen, and respect for tradition with the courage to innovate.

The Brand Culture Strategy Assistant intern supports LVMH’s Image Team in helping its Maisons sharpen brand positioning, creativity and cultural impact. The role monitors competitors and cultural trends, develops insights, creates presentations and reports, and helps coordinate insight and training sessions. This is a full-time internship starting in January 2027.

Role & Responsibilities

  • Monitor competitor activity and emerging trends across branding and entertainment, including sports, music, cinema and gaming.
  • Support the development of cultural insights and foresight.
  • Create clear, well-structured and impactful presentations and reports.
  • Assist with preparing insight and training sessions for the Maisons, including event planning, coordinating speaker contributions and producing video recordings.

Qualifications

  • Fluent in English and French; proficiency in an additional language is a strong asset.
  • Deep interest in cultural trends, brand communication, and the creative worlds of advertising and marketing.
  • Strong analytical and critical-thinking skills, with a keen eye for detail.
  • Agility, adaptability and strong organizational skills.
  • Experience in luxury, branding, entertainment or foresight is a plus.

Skills

Monitoring competitor activity and cultural trends Cultural insights and foresight Presentation and report creation Event planning and coordination Video production

Education

Master’s degree with a specialization in marketing, brand strategy, branding, storytelling, journalism, anthropology or sociology.

Workplace

This position is based in Paris, Île-de-France, France.

The setting Île-de-France

Explore jobs in Île-de-France or in France.

Culture

LVMH fosters a culture where creativity, craftsmanship, and entrepreneurial spirit come together across an exceptional portfolio of luxury Maisons. As an employer, it offers a dynamic, international environment that values excellence, innovation, and the transmission of savoir-faire while encouraging each talent to contribute to the long-term desirability of its brands.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like LVMH, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Cultural Strategy Assistant», «Brand Insights Assistant», «Cultural Trends Research Assistant», «Brand Strategy Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

LVMH

LVMH Brand Culture Strategy Assistant

Paris, France

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