LVMH Brand Culture Strategy Assistant

Employment
Internship
Seniority
Intern
Posted
Oct 2, 2026

About LVMH

LVMH Moët Hennessy Louis Vuitton, the world leader in luxury, unites more than 75 distinguished Maisons across fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. As an employer, the Group offers a uniquely international environment where heritage, creativity, craftsmanship, and entrepreneurial spirit meet. It cultivates exceptional talent through mobility, mentoring, and rigorous learning, while empowering teams to shape the future of desirable, sustainable luxury. LVMH seeks individuals who combine excellence with curiosity, aesthetic sensibility with business acumen, and respect for tradition with the courage to innovate.

The Brand Culture Strategy Assistant supports LVMH’s Image Team in strengthening Maison brand positioning, creativity and cultural impact. The intern monitors competitors and cultural trends, develops insights, prepares presentations and reports, and helps coordinate insight and training sessions. Internship beginning January 2027.

Role & Responsibilities

  • Monitor competitor activity and emerging trends across branding and entertainment, including sports, music, cinema and gaming.
  • Support the development of cultural insights and foresight.
  • Create clear, well-structured presentations and reports.
  • Assist with the preparation of insight and training sessions for the Maisons, including event planning, coordinating speaker interventions and producing video recordings.

Qualifications

  • Master’s degree specializing in marketing, brand strategy, branding, storytelling, journalism, anthropology or sociology.
  • Fluency in English and French; proficiency in an additional language is a strong asset.
  • Deep interest in cultural trends, brand communication, and the creative worlds of advertising and marketing.
  • Strong analytical and critical-thinking skills, with a keen eye for detail.
  • Agility, adaptability and strong organizational skills.
  • Experience in luxury, branding, entertainment or foresight is a plus.

Skills

Brand strategy Branding Storytelling Journalism Anthropology Sociology Analytical thinking Critical thinking Organization Event planning Presentation and report creation

Experience

Beginner-level experience; experience in luxury, branding, entertainment or foresight is a plus.

Education

Master’s degree specializing in marketing, brand strategy, branding, storytelling, journalism, anthropology or sociology.

Workplace

This position is based in Paris, Île-de-France, France.

Culture

LVMH fosters a culture where creativity, craftsmanship, and entrepreneurial spirit come together across an exceptional portfolio of luxury Maisons. As an employer, it offers a dynamic, international environment that values excellence, innovation, and the transmission of savoir-faire while encouraging each talent to contribute to the long-term desirability of its brands.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like LVMH, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Cultural Strategy Assistant», «Brand Strategy Assistant», «Cultural Insights Assistant», «Brand Research Assistant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

LVMH

LVMH Brand Culture Strategy Assistant

Paris, France

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