Louis Vuitton Senior CRM Project Manager — Client Development

Location
Employment Full-Time
Seniority Senior
Department Clienteling, CRM & VIP Relations
Industry Fashion, Apparel & Leather Goods
Posted ✦ Today
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Louis Vuitton — Senior CRM Project Manager (Client Development) in Paris. Lead global CRM lifecycle strategies and multichannel campaigns.

Overview

Louis Vuitton is a preeminent luxury fashion house within the LVMH group, renowned for its leather goods, ready-to-wear and accessories. The Maison combines artisanal savoir‑faire with innovation and global retail excellence, offering careers that emphasize craftsmanship, customer experience and international mobility.

Role & Responsibilities

  • Define and deploy CRM and lifecycle marketing strategies aligned with commercial objectives and customer engagement targets across international markets.
  • Maintain expertise on CRM platform capabilities and identify opportunities to drive continuous improvement and innovation in client engagement.
  • Design and operationalise end-to-end customer journeys and automated triggers, ensuring consistency across touchpoints and markets.
  • Coordinate cross‑functional stakeholders (communications, commercial teams, technology, omnichannel functions) to deliver journeys and campaigns.
  • Manage and execute multichannel CRM campaigns (email, push, MMS, CRM Social, etc.) leveraging automation and personalization features.
  • Partner with local and regional teams to gather commercial insights, implement CRM initiatives and ensure market alignment.
  • Monitor campaign and journey performance, derive actionable insights and iterate programmes using an agile test‑and‑learn approach.

Qualifications

  • Master’s degree (Bac +5) in business, marketing or equivalent university qualification.
  • Minimum 10 years of progressive experience in CRM, lifecycle marketing or marketing automation, with demonstrable expertise in segmentation, campaign analysis and optimization.
  • Fluency in French and English, both written and spoken.
  • Deep familiarity with CRM and marketing automation platforms and their capabilities.
  • Proven ability to operate in a cross‑functional, international marketing environment and to link CRM initiatives to broader digital and client experience strategies.
  • Sensitivity to luxury brand codes: rigor, attention to detail, creativity and commitment to excellence.
  • Knowledge of the US market is a plus.

Skills

Salesforce Adobe Campaign Braze Marketing automation Customer segmentation Personalization and dynamic content Customer journey mapping Multichannel campaign execution (email, push, MMS, social CRM) A/B testing and experimentation AI Advanced analytics Stakeholder management Agile test-and-learn methodologies

Experience

Minimum 10 years of relevant professional experience in CRM, lifecycle marketing or marketing automation, including ownership of segmentation, campaign optimisation and multichannel execution at an international scale.

Education

Master’s degree (Bac +5) in Business, Marketing or equivalent.

Workplace

This position is based in Paris, Île-de-France, France. Cerulean lists 3.426 open roles in Paris, including 173 posted recently. The broader Île-de-France area accounts for 3.861 active listings on Cerulean, 200 of which are new. In France as a whole, Cerulean currently features 4.439 open positions, with 243 posted this week.

Culture

Louis Vuitton fosters a culture of craftsmanship, excellence and innovation, where creativity and meticulous attention to detail are prized. As part of the LVMH group, the Maison promotes diversity and inclusion while offering structured HR support and international career opportunities.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Louis Vuitton, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior CRM & Lifecycle Marketing Manager», «CRM Lifecycle Lead — Client Development», «Global CRM Project Lead», «Senior Lifecycle CRM Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.