Louis Vuitton Global Senior CRM Project Manager

About Louis Vuitton

Founded in Paris in 1854, Louis Vuitton stands among the world’s most emblematic luxury maisons, renowned for exceptional craftsmanship, innovation, and the art of travel. As an employer, the Maison offers a distinctive environment where heritage and modernity meet, inviting talents to contribute to a global culture of excellence across retail, design, craftsmanship, client experience, operations, and corporate functions. Louis Vuitton values curiosity, precision, creativity, and entrepreneurial spirit, supporting employees through international opportunities, learning pathways, and a strong commitment to savoir-faire. Its teams are united by a shared ambition to craft enduring desirability and deliver exceptional experiences worldwide.

Role & Responsibilities

• Develop and implement CRM and lifecycle marketing strategies aligned with commercial objectives and customer engagement goals
• Maintain expert knowledge of CRM and marketing automation platform innovations, identifying opportunities for continuous improvement and customer engagement advancement
• Design and execute end-to-end customer journeys based on key commercial opportunities, ensuring consistency across touchpoints and markets
• Participate in the design and delivery of customer journeys and triggers by coordinating internal stakeholders across communications, sales teams, technology, and omnichannel functions
• Manage and execute multi-channel CRM campaigns (email, push, SMS, CRM Social) leveraging automation and personalization capabilities
• Collaborate with local and regional stakeholders to gather business intelligence, implement CRM initiatives, and ensure alignment with market needs
• Monitor campaign and journey performance, extract insights, and adjust programs using an agile, test-and-learn approach

Qualifications

• Bachelor's degree or equivalent from a Business School (Bac+5)
• Minimum 8 years of proven experience in CRM, lifecycle marketing, or marketing automation
• Expert knowledge of CRM and marketing automation platforms such as Salesforce, Adobe Campaign, or Braze
• Strong analytical and organizational skills with ability to operate in a cross-functional marketing environment
• Experience leveraging AI and advanced analytics to enhance segmentation, personalization, and campaign performance
• Fluency in French and English, both written and oral
• Sensitivity to luxury market positioning with demonstrated excellence, rigor, attention to detail, and creativity
• Knowledge of the US market preferred

Skills

Experience

Minimum 8 years of experience in CRM, lifecycle marketing, or marketing automation with demonstrated expertise in customer segmentation, campaign analysis, and optimization. Candidate should possess a track record of implementing CRM strategies in international environments and collaborating across cross-functional teams.

Education

Bachelor's degree (Bac+5) from a Business School or equivalent university-level qualification.

Workplace

Culture

Louis Vuitton fosters a culture rooted in heritage, craftsmanship, and a relentless pursuit of excellence, where employees contribute to one of the world’s most iconic luxury maisons. Its workplace environment combines creativity, precision, and international collaboration, offering teams the opportunity to grow within a brand that values innovation, client experience, and long-term savoir-faire.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.