Louis Vuitton E-Store Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 18, 2026
About Louis Vuitton
Founded in Paris in 1854, Louis Vuitton stands among the world’s most emblematic luxury maisons, renowned for exceptional craftsmanship, innovation, and the art of travel. As an employer, the Maison offers a distinctive environment where heritage and modernity meet, inviting talents to contribute to a global culture of excellence across retail, design, craftsmanship, client experience, operations, and corporate functions. Louis Vuitton values curiosity, precision, creativity, and entrepreneurial spirit, supporting employees through international opportunities, learning pathways, and a strong commitment to savoir-faire. Its teams are united by a shared ambition to craft enduring desirability and deliver exceptional experiences worldwide.
Louis Vuitton E-Store Manager – Mainland China. Lead e-commerce strategy, drive traffic and conversions, manage P&L for luxury marketplace platforms.
Role & Responsibilities
- Collaborate with management to establish and execute mid to long-term e-store business objectives and growth initiatives aligned with brand strategy
- Analyze market data and consumer research to define core business direction, merchandising requirements, and channel-specific growth strategies
- Secure high-quality traffic and establish conversion targets for key product categories and landing pages based on business performance metrics
- Design and continuously optimize the digital user journey to enhance client experience and drive achievement of commercial objectives
- Develop and execute integrated marketing campaigns aligned with brand commercial calendar, including seasonal activations (618, Singles' Day) and new product launches
- Manage digital customer relationship management (CRM) initiatives using AIPL funnel and/or 5R model frameworks for precise audience segmentation and targeting
- Foster cross-functional collaboration with internal teams including performance media, e-merchandising, order experience, e-clienteling, and data analytics to secure resources and support
- Manage relationships with external partners including media channels and third-party service providers to ensure delivery of desired commercial and operational outcomes
Qualifications
- Bachelor's degree or higher qualification
- Minimum 7+ years of progressive experience in e-commerce, with deep expertise spanning digital and business operations
- Proven track record of successfully managing e-store operations for a prestigious brand with full sales and P&L responsibility
- Demonstrated strategic problem-solving capabilities and ability to deliver results under high-pressure environments
- Strong data-driven mindset with the ability to formulate strategy, identify resource gaps, and execute acquisitions
- Prior experience managing marketplace stores (Tmall, JD.com) is mandatory; mini-program experience (WeChat) is advantageous
- Experience within luxury fashion and/or beauty sectors is strongly preferred
- Excellent written and verbal communication skills; English language proficiency is advantageous
Skills
Experience
7+ years of professional experience in the e-commerce industry, with hands-on exposure to strategic planning and day-to-day operational management. Candidates should demonstrate a proven track record managing e-commerce stores for recognized luxury or premium brands, including responsibility for sales targets and profitability metrics. Experience running marketplace platforms in the Chinese market (Tmall, JD.com) is essential; exposure to mini-program environments (WeChat) strengthens candidacy.
Education
Bachelor's degree or above in a relevant discipline such as business administration, marketing, digital commerce, or related field.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Louis Vuitton fosters a culture rooted in heritage, craftsmanship, and a relentless pursuit of excellence, where employees contribute to one of the world’s most iconic luxury maisons. Its workplace environment combines creativity, precision, and international collaboration, offering teams the opportunity to grow within a brand that values innovation, client experience, and long-term savoir-faire.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Louis Vuitton, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E-Commerce Store Manager», «Digital Store Operations Manager», «Online Retail Director», «E-Commerce Strategic Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.