Louis Vuitton E-Commerce Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 21, 2026
About Louis Vuitton
Founded in Paris in 1854, Louis Vuitton stands among the world’s most emblematic luxury maisons, renowned for exceptional craftsmanship, innovation, and the art of travel. As an employer, the Maison offers a distinctive environment where heritage and modernity meet, inviting talents to contribute to a global culture of excellence across retail, design, craftsmanship, client experience, operations, and corporate functions. Louis Vuitton values curiosity, precision, creativity, and entrepreneurial spirit, supporting employees through international opportunities, learning pathways, and a strong commitment to savoir-faire. Its teams are united by a shared ambition to craft enduring desirability and deliver exceptional experiences worldwide.
E-Commerce Manager at Louis Vuitton Japan, Tokyo. Lead digital retail strategy and team across official website, LV App, and Client Service Center.
Role & Responsibilities
- Set and manage comprehensive Digital Retail sales targets across the official website, LV App, and Client Service Center-generated sales
- Develop and execute end-to-end digital strategies to drive revenue growth, retain existing clients, and acquire new clients across all digital touchpoints
- Lead initiatives to increase downloads and active usage of the LV App, strengthening client engagement and creating synergies between digital and physical retail
- Monitor and manage key performance indicators such as traffic, conversion rate, and average order value (AOV), while providing accurate forecasts, revisions, and action plans
- Take full ownership of the department's expense budget and maximize ROI across acquisition channels, including SEO and SEM
- Monitor the evolving digital discovery landscape and identify innovative acquisition opportunities through AI-driven search trends and Large Language Models (LLMs)
- Collaborate closely with local cross-functional teams and Paris headquarters to maximize sales performance during product launches and key commercial moments
- Develop and implement digital growth strategies tailored to each product category, including Leather Goods, Ready-to-Wear, Shoes, Watches, and Fine Jewelry
- Ensure digital merchandising and campaign execution are fully aligned with the Maison's global vision while reflecting local market needs and opportunities
- Lead, mentor, and develop the e-commerce team to ensure strong performance, engagement, and capability building
- Oversee Sales Analysis and Planning to establish accurate sales plans and monitor business performance through robust data analysis
- Oversee expense budget management to ensure appropriate allocation, control, and tracking of departmental spending
- Oversee Digital Merchandising to create a compelling online boutique experience through optimized product presentation, site search, and product categorization
- Oversee e-commerce operations to ensure smooth management of backend processes and fulfillment
Qualifications
- Minimum 5 years of e-commerce management experience, preferably within luxury, premium fashion, or related retail industries
- Proven track record in developing and executing digital strategies to drive sales growth, client acquisition, and app adoption
- Strong people management experience, including leading teams of 5 or more members and developing talent through direct management
- Solid experience in KPI management, including forecasting and performance review, as well as expense budget management
- Experience in digital merchandising strategy across multiple product categories
- Business-level proficiency in both English and Japanese
Skills
Experience
Minimum 5 years of e-commerce management experience, preferably within luxury, premium fashion, or related retail industries, with proven success developing and executing digital strategies to drive sales growth and client acquisition. Strong people management background, having led teams of 5 or more members with direct oversight responsibilities. Solid track record in KPI management, forecasting, performance review, and expense budget oversight. Demonstrated experience in digital merchandising strategy across multiple product categories.
Education
Not specified
Workplace
The successful candidate will be located in Tokyo, Tokyo, Japan.
Culture
Louis Vuitton fosters a culture rooted in heritage, craftsmanship, and a relentless pursuit of excellence, where employees contribute to one of the world’s most iconic luxury maisons. Its workplace environment combines creativity, precision, and international collaboration, offering teams the opportunity to grow within a brand that values innovation, client experience, and long-term savoir-faire.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Louis Vuitton, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Retail Manager», «Online Sales Manager», «Digital Commerce Director», «E-Commerce Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.