Louis Vuitton Digital Store Manager

About Louis Vuitton

Founded in Paris in 1854, Louis Vuitton stands among the world’s most emblematic luxury maisons, renowned for exceptional craftsmanship, innovation, and the art of travel. As an employer, the Maison offers a distinctive environment where heritage and modernity meet, inviting talents to contribute to a global culture of excellence across retail, design, craftsmanship, client experience, operations, and corporate functions. Louis Vuitton values curiosity, precision, creativity, and entrepreneurial spirit, supporting employees through international opportunities, learning pathways, and a strong commitment to savoir-faire. Its teams are united by a shared ambition to craft enduring desirability and deliver exceptional experiences worldwide.

Role & Responsibilities

• Collaborate with senior management to establish mid-to-long-term user growth and business objectives, defining strategic initiatives to drive ambitious expansion targets
• Leverage data analytics and consumer research to identify core growth opportunities, merchandising gaps, and channel-specific business directions aligned with brand positioning
• Establish and manage high-quality traffic acquisition strategies and conversion rate targets for key product categories and landing pages in support of overall business goals
• Design and optimize the end-to-end user journey within the e-commerce platform to deliver an exceptional client experience while achieving commercial objectives
• Develop and execute integrated marketing campaigns aligned with the brand's commercial calendar, including seasonal events such as 618 and Singles' Day, as well as new product launches
• Oversee customer relationship management initiatives through AIPL funnel and 5R model frameworks to drive targeted audience acquisition and retention
• Foster cross-functional collaboration with internal stakeholders including performance media, e-merchandising, order experience, e-clienteling, data analytics, and information systems teams
• Manage external partnerships with media channels and third-party agencies to ensure delivery of agreed-upon results and optimal channel performance

Qualifications

• Bachelor's degree or equivalent qualification in business, marketing, e-commerce, or related discipline
• Minimum 7 years of progressive experience in e-commerce management, with demonstrated expertise in both digital strategy and commercial execution
• Proven success in managing an e-commerce store for a prestigious brand, with full P&L accountability and measurable impact on sales growth and profitability
• Deep proficiency with major Chinese e-commerce platforms, particularly Tmall and JD.com; experience with WeChat mini-programs is advantageous
• Extensive background in the luxury fashion and/or premium beauty sectors
• Strong command of English language; Mandarin Chinese fluency required
• Demonstrated excellence in cross-functional stakeholder management and the ability to influence without formal authority

Skills

Experience

7+ years of e-commerce industry experience, with comprehensive knowledge of digital commerce operations, consumer behavior analysis, and luxury brand positioning in Asian markets. Track record of leading profitable e-commerce ventures with full sales and P&L responsibility for a recognized luxury brand.

Education

Bachelor's degree or above

Workplace

Culture

Louis Vuitton fosters a culture rooted in heritage, craftsmanship, and a relentless pursuit of excellence, where employees contribute to one of the world’s most iconic luxury maisons. Its workplace environment combines creativity, precision, and international collaboration, offering teams the opportunity to grow within a brand that values innovation, client experience, and long-term savoir-faire.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.