Louis Vuitton Digital Retail Working Student
- Employment
- Part-Time
- Seniority
- Intern
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 23, 2026
About Louis Vuitton
Louis Vuitton is a leading maison in luxury fashion and leather goods, recognized for artisanal craftsmanship, creative excellence and global prestige. The brand operates internationally as part of the LVMH group and maintains high standards across product, retail and digital experiences, offering multidisciplinary teams and career opportunities in a fast‑paced luxury environment.
Louis Vuitton — Digital Retail Working Student in Munich (part‑time, 12 months). Support content, SEO, CRM and performance marketing for the German digital platform.
Role & Responsibilities
- Translate, adapt and create German content for the website and mobile app, ensuring brand tone and localisation quality.
- Conduct competitor and trend analyses as well as broader industry research to inform digital strategy.
- Support performance marketing activities, including e‑mail and app marketing campaigns.
- Assist with SEO initiatives and optimisation of internal site search to improve discoverability and conversion.
- Plan and execute A/B tests and participate in User Acceptance Testing to validate product and content changes.
- Contribute to CRM activities for digital customers, supporting segmentation, communications and retention initiatives.
Qualifications
- Currently enrolled university student (Bachelor’s or Master’s level).
- Strong affinity for fashion and digital media with an interest in e‑commerce.
- Excellent written and spoken German and English.
- Confident user of MS Office, particularly Excel and PowerPoint.
- Analytical mindset, goal‑oriented approach and strong organisational skills.
- Creative, collaborative and able to work effectively within cross‑functional teams.
Skills
Experience
Entry‑level; specifically targeted at enrolled students with no prior professional experience required. The role is suitable for candidates seeking practical exposure to digital retail, marketing and analytics within a luxury brand.
Education
Currently enrolled in a university degree programme (Bachelor’s or Master’s).
Workplace
This position is based in Munich, Bavaria, Germany.
Culture
Louis Vuitton cultivates a high‑performing, creative and internationally diverse workplace where craftsmanship meets digital innovation. Teams operate in a fast‑paced, collaborative environment with strong emphasis on quality, brand stewardship and professional development.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Louis Vuitton, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Working Student — Digital Retail», «Digital Retail Intern», «E‑commerce Student Assistant», «Digital Marketing Student (Retail)», «Online Merchandising Student», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.