Louis Vuitton Digital Retail Intern
Louis Vuitton — Digital Retail Intern in Munich. 12‑month internship at Head Office supporting e‑commerce, CRM and performance marketing.
Overview
Louis Vuitton is a preeminent maison within the LVMH Group, renowned for its heritage craftsmanship, creative leadership and global retail presence. The brand operates with a high-performance mindset, combining artisanal savoir‑faire and digital innovation across its product, store and client experiences. As an employer it emphasises talent development, cross‑disciplinary collaboration and rigorous standards expected in the luxury sector.
Role & Responsibilities
- Produce weekly analyses of product- and customer-specific KPIs for the online shop to inform performance decisions.
- Translate, adapt and produce content for the German-language website and app, ensuring brand voice and localization quality.
- Support performance marketing activities, notably SEO, SEM and e‑mail marketing campaigns.
- Collaborate on Omnichannel projects with client service and retail teams to enhance cross‑channel customer experiences.
- Contribute to digital retail projects and, after six months, potentially take ownership of selected projects or workstreams.
- Assist with CRM activities targeting digital clients, including data-driven campaign support and reporting.
- Perform translations and testing for the German version of the Louis Vuitton app and validate customer feedback to identify improvement opportunities.
- Test and help implement new digital features in partnership with EMEA digital teams to enhance the online customer experience.
Qualifications
- Currently enrolled in or recently completed degree in Communications, Business/Economics or a related field.
- Initial practical experience in online marketing or e‑commerce (internships, student projects or similar).
- Confident user of MS Office, with strong competence in Excel and PowerPoint.
- Excellent written and spoken German and English.
- Analytical, goal‑oriented mindset with strong numerical affinity and conceptual thinking.
- Creative, collaborative team player with a proactive approach to problem solving.
Skills
Experience
Entry-level: first practical experience in online marketing or e‑commerce is required; internships or coursework projects demonstrating relevant skills are acceptable.
Education
Pursuing or recently completed degree in Communications, Business/Economics, or a comparable programme.
Workplace
The role is situated in Munich, Bavaria, Germany. There are currently 97 open positions in Munich on Cerulean, with 6 added recently. Within Bavaria, Cerulean currently features 117 open roles, including 6 recent additions. Across Germany, Cerulean lists 382 open roles — 14 of them newly added.
Culture
Louis Vuitton combines a strong heritage of craftsmanship with forward-looking digital initiatives, fostering an environment where creativity and precision coexist. The workplace culture values cross-functional collaboration, continuous learning and high standards typical of leading luxury maisons.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.