Louis Vuitton Digital Retail & E‑Commerce Manager

About Louis Vuitton

Louis Vuitton is a global leader in luxury fashion and leather goods and is part of the LVMH group. The maison combines a heritage of artisanal craftsmanship with a constant drive for innovation across product, retail and digital. As an employer, the brand is known for high standards, international operations and opportunities to work at the intersection of creativity, client experience and commercial excellence.

Role & Responsibilities

• Own end-to-end digital retail and e‑commerce performance for the UK, South Africa and Ireland, partnering with Client Services, retail teams and central digital functions.
• Drive paid acquisition and organic discovery through management of Paid Search campaigns, shopping feed optimisation and SEO strategy.
• Develop and support CRM and email marketing programs, including segmentation, campaign planning and A/B testing.
• Generate weekly and monthly trade analytics and ad‑hoc analysis using Google Analytics and Content Square to identify opportunities and translate insights into clear actions and forecasts.
• Lead digital operations: oversee order fulfilment escalations, manage commercial cut‑off dates, and maintain relationships with logistics and last‑mile delivery partners to ensure premium client experience.
• Coordinate user experience testing and local rollout of digital features (online bookings, click & collect, app and web initiatives).
• Animate and enable the retail network through the Digital Ambassador programme, in‑store digital inductions, drive‑to‑store initiatives and third‑party digital partnerships.
• Manage external agencies and third‑party platforms to align campaigns and digital presence with brand standards.
• Line manage one direct report and contribute to a small cross‑functional team delivering high‑impact digital projects.

Qualifications

• Minimum 10 years' relevant experience in e‑commerce, digital retail or digital marketing, with demonstrated people management.
• Proven experience managing Paid Search campaigns and SEO for brand‑led e‑commerce.
• Strong analytical capabilities with experience synthesising large data sets into actionable commercial recommendations.
• Expertise with Google Analytics and Content Square; advanced Excel skills are essential.
• Commercial mindset with operational experience in order fulfilment and logistics management, including last‑mile delivery.
• Excellent interpersonal and stakeholder management skills; able to influence cross‑functional teams and external partners.
• Passion for luxury, digital innovation and delivering elevated client experiences.

Skills

Experience

Minimum 10 years of progressive experience in digital commerce, e‑commerce or digital marketing roles, including management of paid search/SEO and at least some people management responsibility.

Education

Bachelor’s degree in Marketing, Business, E‑commerce or a related discipline preferred; advanced degree or equivalent professional experience advantageous.

Workplace

Culture

Louis Vuitton blends a deep respect for heritage craftsmanship with an entrepreneurial, innovation‑forward culture. Employees operate in a high‑performance international environment where collaboration across creative, commercial and digital teams is expected and contributions visibly influence the client experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.