Louis Vuitton Digital Marketing Specialist
- Location
- SeoulSeoulSouth Korea
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 21, 2026
About Louis Vuitton
Founded in Paris in 1854, Louis Vuitton stands among the world’s most emblematic luxury maisons, renowned for exceptional craftsmanship, innovation, and the art of travel. As an employer, the Maison offers a distinctive environment where heritage and modernity meet, inviting talents to contribute to a global culture of excellence across retail, design, craftsmanship, client experience, operations, and corporate functions. Louis Vuitton values curiosity, precision, creativity, and entrepreneurial spirit, supporting employees through international opportunities, learning pathways, and a strong commitment to savoir-faire. Its teams are united by a shared ambition to craft enduring desirability and deliver exceptional experiences worldwide.
Louis Vuitton seeks a Digital Marketing Specialist in Seoul to drive eCommerce growth through SEA, performance marketing, and data-driven digital strategies.
Role & Responsibilities
- Develop and execute comprehensive SEA strategies to drive eCommerce growth, establishing KPIs and managing budgets with meticulous performance tracking
- Identify optimization opportunities in SEA campaigns to enhance conversion rates and user engagement, utilizing analytics data for SEM/SEO refinements
- Conduct keyword research for both SEA and SEO; strategically implement keywords in copy to improve online visibility and ranking
- Support and plan digital app download media campaigns; manage paid media across multiple platforms including mobile applications
- Serve as subject matter expert on performance marketing, providing guidance and insights to internal stakeholders
- Collaborate with internal and external partners to develop integrated social CRM messaging via Kakao Push, email, and app push notifications
- Coordinate with Digital Merchandising, Content, Media, and CRM teams to ensure cohesive campaign execution maintaining brand consistency
- Monitor and analyze consumer behavior, market trends, and competitor activities to maintain competitive positioning and identify growth opportunities
- Track and report campaign effectiveness using Google Analytics and other web analytics tools; communicate ROAS, KPIs, and data-driven recommendations for continuous improvement
- Conduct market research to identify emerging trends and new growth opportunities aligned with brand strategy
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 7–8 years of hands-on digital marketing experience with proven success in managing and optimizing SEA and SEO campaigns
- Expert-level proficiency with Google Ads, Google Analytics, Google Search Console, and related SEO/SEA tools
- Strong experience in luxury brand marketing with demonstrated understanding of luxury consumer behavior and premium brand positioning
- Advanced analytical capabilities with ability to translate data into actionable strategic insights
- Demonstrated project management expertise managing multiple simultaneous campaigns
- Exceptional written and verbal communication skills in English
- Master's degree in a relevant field (preferred)
- Experience with A/B testing and ROAS/CVR optimization (preferred)
- Knowledge of emerging digital marketing trends and technologies (preferred)
Skills
Experience
Minimum 7–8 years of hands-on experience in digital marketing with a proven track record of successfully managing and optimizing SEA and SEO campaigns. Strong preference for candidates with luxury brand sector experience demonstrating deep understanding of premium consumer behavior and luxury brand positioning.
Education
Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree in a relevant field is preferred.
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Culture
Louis Vuitton fosters a culture rooted in heritage, craftsmanship, and a relentless pursuit of excellence, where employees contribute to one of the world’s most iconic luxury maisons. Its workplace environment combines creativity, precision, and international collaboration, offering teams the opportunity to grow within a brand that values innovation, client experience, and long-term savoir-faire.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Louis Vuitton, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Performance Marketing Manager», «SEA Campaign Manager», «E-commerce Marketing Strategist», «Digital Paid Media Specialist», «Search Marketing Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.