Louis Vuitton Digital Marketing Specialist

Overview

Louis Vuitton is a leading global luxury house within the LVMH group, renowned for its heritage craftsmanship, fashion leadership and atelier-driven creativity. As an employer, the brand combines high standards of product excellence with international operations, offering roles that demand commercial rigor, cultural sensitivity and a commitment to preserving a premium customer experience across channels.

Role & Responsibilities

• Lead end-to-end search marketing (SEA & SEO) strategy to drive eCommerce growth, including keyword strategy, ad copy and on-site SEO.
• Set, monitor and report SEM KPIs with daily, weekly, monthly, quarterly and annual cadence; identify and implement optimizations to improve conversion and ROI.
• Extract actionable insights from marketing and product data using web analytics and take prompt optimization actions.
• Develop and execute integrated digital marketing strategies aligned with the brand's luxury positioning and eCommerce objectives.
• Oversee creation, optimization and localization of digital content (web pages, emails, push messages, product descriptions) to enhance SEO, engagement and cultural relevance.
• Coordinate eCRM campaign delivery (including Kakao Push, emails and app pushes) in collaboration with internal and external stakeholders to ensure brand consistency.
• Analyze consumer behaviour across devices and platforms to map user journeys and identify new growth opportunities (e.g., mobile app).
• Conduct market and competitor analysis to anticipate trends and maintain competitive advantage; act as the internal subject-matter expert on performance marketing.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field; Master's degree preferred.
• 7–8 years of hands-on digital marketing experience with a proven record in managing and optimising SEA and SEO campaigns (minimum 5 years required).
• Demonstrable experience in or strong understanding of the luxury sector and high-end consumer behaviours preferred.
• Expert-level operational knowledge of Google Ads, Google Analytics and Google Search Console.
• Excellent analytical skills with the ability to translate data into clear, actionable recommendations; experience with A/B testing and CRO is preferred.
• Strong project management capability with the ability to oversee multiple simultaneous campaigns and stakeholders.
• Excellent written and verbal communication skills in English.

Skills

Experience

Preferred 7–8 years of progressive digital marketing experience with a demonstrable track record in SEA and SEO; minimum 5 years of relevant professional experience required. Prior exposure to luxury brands or premium retail/eCommerce is highly valued.

Education

Bachelor's degree in Marketing, Business Administration or a related discipline; Master's degree preferred.

Workplace

Culture

The brand fosters a high-performance, detail-oriented culture rooted in heritage, craft and creativity, with an emphasis on excellence and discretion. Teams are international and collaborative, balancing legacy savoir-faire with digital innovation to reinforce a premium customer experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.