Louis Vuitton Digital Lead
- Location
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 19, 2026
About Louis Vuitton
Louis Vuitton is a preeminent luxury maison renowned for its leather goods, fashion and accessories. As part of the LVMH group, the brand combines artisanal savoir‑faire with global commercial scale and a highly international organisation. Louis Vuitton offers a structured, fast‑paced environment where creativity, brand stewardship and commercial rigor intersect.
Louis Vuitton Benelux, Nordics & Poland seeks a Digital Lead in Brussels to drive regional e‑commerce performance and digital activations.
Role & Responsibilities
- Drive delivery of monthly e‑commerce targets through rigorous performance tracking, weekly/monthly reporting and translation of commercial priorities into data‑driven recommendations.
- Monitor multi‑market sales and digital KPIs to identify opportunities and friction points; propose and implement corrective actions to steer performance across the region.
- Lead and coordinate digital marketing activations (Paid Search, SEO, CRM, Paid Social) with agencies and HQ counterparts, using data to optimise visibility, engagement and conversion.
- Orchestrate product launches and website content updates to maximise product visibility while preserving Maison standards.
- Analyse the client online journey to identify conversion opportunities and remove path‑to‑purchase friction in collaboration with technical teams.
- Support regional roll‑out of new website functionalities and market expansions, managing complex UAT phases and aligning cross‑functional stakeholders.
- Lead omnichannel initiatives with Client Services and Retail teams to ensure a consistent and elevated client experience across touchpoints.
- Act as a central coordination point between regional teams, HQ and external partners to ensure clear alignment and seamless execution of digital initiatives.
Qualifications
- Minimum 2–5 years of professional experience in an international environment, preferably in luxury e‑commerce, digital marketing or related fields (minimum 3 years indicated).
- Demonstrable hands‑on experience managing performance‑driven digital channels: Paid Search, CRM, SEO and Paid Social.
- Proven ability to analyse commercial data and translate insights into prioritised, actionable recommendations.
- Advanced Excel skills; familiarity with PowerBI or Looker Studio is a strong advantage.
- Practical experience with web analytics and optimisation tools such as GA4, Google Ads and Contentsquare.
- Excellent written command of English; Polish is a strong plus.
Skills
Experience
2–5 years in an international commercial environment, preferably within luxury e‑commerce or digital marketing; experience across multi‑market digital operations and performance channels is required.
Education
Bachelor's degree in marketing, business, e‑commerce, digital media or a related discipline preferred; equivalent professional experience accepted.
Workplace
This position is based in Brussels, Brussels-Capital Region, Belgium.
Culture
Louis Vuitton combines a heritage craftsmanship ethos with global commercial ambition. The workplace is fast‑paced and highly collaborative, valuing analytical rigour, attention to brand standards and cross‑functional partnership within the LVMH ecosystem.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Louis Vuitton, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Marketing Lead», «E‑commerce Performance Lead», «Regional Digital Specialist», «Online Trading Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.