Louis Vuitton Digital Communications Specialist
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- $80,000–90,000/year
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 30, 2026
About Louis Vuitton
Founded in Paris in 1854, Louis Vuitton stands among the world’s most emblematic luxury maisons, renowned for exceptional craftsmanship, innovation, and the art of travel. As an employer, the Maison offers a distinctive environment where heritage and modernity meet, inviting talents to contribute to a global culture of excellence across retail, design, craftsmanship, client experience, operations, and corporate functions. Louis Vuitton values curiosity, precision, creativity, and entrepreneurial spirit, supporting employees through international opportunities, learning pathways, and a strong commitment to savoir-faire. Its teams are united by a shared ambition to craft enduring desirability and deliver exceptional experiences worldwide.
Digital Communications Specialist at Louis Vuitton, New York – luxury PR role supporting digital strategy, media relations, and e-commerce growth.
Role & Responsibilities
- Support the digital public relations strategy to enhance brand image and increase retail and e-commerce sales
- Cultivate and maintain relationships with digital media platforms to boost editorial coverage in national and regional outlets
- Collaborate with the Paris public relations team on the creation and execution of global digital communications strategies for the US and Canada
- Organize and maintain a comprehensive database of digital assets, press texts, and brand communication tools
- Partner with the merchandising team to ensure consistent messaging aligned with seasonal purchases
- Oversee sample requests, trafficking, and distribution for all digital media shoots
- Provide administrative support to the department, completing assigned tasks accurately and promptly
- Assist with and manage media outreach, including proactive and reactive media pitching
- Generate and distribute daily, weekly, and project-based digital media press reports
- Conduct research on competitive activities and conceptualize digital press initiatives
- Develop and implement digital strategies for key global and local initiatives in partnership with Women's, Men's, Corporate, and Celebrity teams
- Pitch new products and initiatives and determine optimal timing for online press coverage
- Increase digital press coverage across major outlets, with focus on DMR-ranked online publications
- Establish and strengthen relationships with national and regional online and digital press
- Manage DMR rankings, analysis, and reports, including monthly rankings and competitor analysis
- Handle budget management, including tracking PR budget, creating purchase orders, and overseeing PR invoices
Qualifications
- 5+ years of true public relations experience, ideally within a luxury fashion brand
- Strong grasp of digital PR and marketing
- Proven track record of successful media outreach to national and local outlets
- Expertise in the fashion industry and digital media
- Excellent communication and interpersonal skills
- Strong planning and organizational skills
- Attention to detail and ability to handle confidential information
- Proficiency in Microsoft Office programs (Excel, Access, PowerPoint, Word)
- Proficiency in Fashion GPS
Skills
Experience
Minimum 5 years of proven public relations experience, ideally within a luxury fashion brand, coupled with strong expertise in digital PR, marketing, and the fashion industry. Demonstrated track record of successful media outreach and relationship-building with national and regional outlets.
Education
No formal education requirement specified; expertise and professional experience are the primary criteria.
Workplace
The role is situated in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 80,000 to USD 90,000 per annum.
Benefits
Medical, dental, vision, short and long-term disability, various paid time off programs, employee discount and perks, two retirement plans with employer contributions.
Culture
Louis Vuitton fosters a culture rooted in heritage, craftsmanship, and a relentless pursuit of excellence, where employees contribute to one of the world’s most iconic luxury maisons. Its workplace environment combines creativity, precision, and international collaboration, offering teams the opportunity to grow within a brand that values innovation, client experience, and long-term savoir-faire.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Louis Vuitton, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital PR Specialist», «Public Relations Coordinator», «Communications Manager», «Media Relations Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.