Louis Vuitton Corporate PR Manager
About Louis Vuitton
Louis Vuitton is an iconic luxury Maison within the LVMH group, recognized for its heritage in leather goods, fashion and cultural collaborations. The brand operates globally with a strong emphasis on craftsmanship, high-profile cultural programming and selective partnerships; as an employer it attracts professionals who combine creative sensibility with rigorous standards and international experience.
Louis Vuitton — Corporate PR Manager in Shanghai. Lead corporate communications, cultural partnerships and government, media and celebrity relations across China.
Role & Responsibilities
- Define and execute the local corporate communications strategy to strengthen Louis Vuitton's presence and reputation in China.
- Collaborate closely with Louis Vuitton global headquarters to develop and promote the Maison’s Art & Cultural identity in China.
- Build and sustain long-term relationships with Chinese charities, cultural institutions and relevant government stakeholders.
- Develop and manage the Maison’s network of influencers, celebrities, KOLs, media and agency partners to support corporate initiatives.
- Ensure local implementation of HQ guidelines while maintaining full compliance with China-specific regulations and requirements.
- Develop and maintain contingency and crisis communications plans; draft official statements and coordinate responses to potential issues.
- Represent the Maison at events and travel extensively across China to activate partnerships and stakeholder engagement.
Qualifications
- Minimum of 6 years’ professional experience in corporate communications, public affairs or PR, ideally within the luxury sector.
- Proven experience managing relationships with government bodies, cultural institutions, NGOs and high-profile talent or influencers.
- Excellent written and verbal communication skills in Mandarin and English; French language skills are a strong plus.
- Demonstrated ability to draft clear media statements and manage crisis communications.
- Comfortable working independently while aligning to global HQ strategy and local regulatory frameworks.
- Willingness and ability to travel frequently across China.
Skills
Experience
At least 6 years of progressively responsible experience in corporate communications, public affairs or PR, with demonstrable experience in luxury brands or high-profile cultural programming and proven government or institutional liaison experience in China.
Education
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, International Relations or a related discipline; advanced degree desirable.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
The Maison combines heritage craftsmanship with contemporary cultural programming, operating within an international and fast-paced luxury environment. The workplace emphasizes discretion, collaboration across functions and rigorous standards of execution, offering roles that require both cultural sensitivity and strategic acumen.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Louis Vuitton, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Corporate Communications Manager», «Public Affairs Manager», «PR & Partnerships Manager», «Media Relations Manager», «Government & Institutional Relations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.