Loro Piana CRM Manager
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $90,000–110,000/year
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 7, 2026
About Loro Piana
Loro Piana stands as one of the world’s foremost authorities in exceptional textiles, renowned for its mastery of cashmere, vicuña and the quiet elegance of Italian luxury. As an employer, the Maison offers a refined environment where heritage, innovation and uncompromising craftsmanship converge. Its teams contribute to a culture shaped by discretion, excellence and respect for rare natural materials, from artisanal savoir-faire to global retail and corporate expertise. Employees are invited to uphold a legacy of quality while advancing sustainable practices, client intimacy and contemporary refinement within a brand celebrated for timeless sophistication.
Loro Piana is seeking a CRM Manager to support CRM strategy, client insights, and data-driven initiatives across the Americas, partnering with Retail, Client Development, VIC, Events, and HQ CRM teams and overseeing the CRM Associate Manager. The role is permanent, full-time, and on-site in New York.
Role & Responsibilities
- Support and implement the Americas CRM strategy and annual roadmap, aligning regional execution with business objectives and global CRM priorities.
- Help develop data-driven client strategies for acquisition, retention, repeat purchase, reactivation, and client upgrades.
- Identify growth opportunities and support new CRM strategies, pilots, and seasonal action plans to drive regional performance.
- Support seasonal gifting strategy, including budget tracking, client allocation, and execution oversight.
- Guide and mentor the CRM Associate Manager, setting clear priorities, ensuring quality execution, and supporting continued development.
- Support the strategic direction of CRM reporting and analysis, translating data into actionable insights and business recommendations.
- Monitor CRM KPIs and client performance to identify trends, performance drivers, and opportunities.
- Oversee the CRM Associate Manager’s recurring and ad hoc reporting, ensuring accuracy, quality, and continued improvement.
- Help prepare and present CRM performance, strategic insights, and opportunities to senior leadership and regional and global stakeholders.
- Support CRM strategy, planning, and measurement for product launches, events, seasonal initiatives, and other key client moments.
- Oversee campaign targeting, deployment, tracking, and performance reporting.
- Use campaign performance and client insights to help evolve targeting, engagement, and conversion strategies.
- Drive regional implementation and adoption of CRM programs, using performance data and store feedback to optimize results.
- Serve as a key CRM business partner to Retail, Client Development, VIC, Events, and HQ CRM, aligning work with broader regional priorities.
- Build cross-functional relationships to identify ways to leverage CRM data, tools, and client strategies in response to business needs.
- Partner with Client Development to shape CRM training priorities and support key store trainings and ongoing upskilling.
- Support regional rollouts of new CRM tools, KPIs, reporting, and global programs.
Qualifications
- Strong strategic thinking and collaboration skills, with the ability to influence and execute across all levels.
- Advanced proficiency in CRM systems, BI tools, and Microsoft Office, including Excel and PowerPoint.
- Strong analytical skills to translate data into actionable business insights.
- Excellent organizational, prioritization, and time-management skills.
- Strong written, verbal, and presentation skills.
- Detail-oriented, with a focus on accuracy and data integrity.
- Ability to manage multiple priorities in a fast-paced environment.
- Self-motivated, proactive, and able to work independently.
- Experience with CRM platforms and Business Intelligence reporting tools preferred.
- Bachelor’s degree required; Business, Economics, Analytics, Marketing, or a related field preferred.
Skills
Experience
At least 5 years; 5–7 years of work experience in CRM, customer management, client development, data analytics, or a related field, preferably in luxury, fashion, or retail.
Education
Bachelor’s degree required; Business, Economics, Analytics, Marketing, or a related field preferred.
Workplace
This position is based in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 90,000 to USD 110,000 per annum.
Culture
Loro Piana fosters a refined workplace culture rooted in Italian craftsmanship, exceptional materials, and an uncompromising pursuit of quality. Employees work in an environment that values discretion, technical mastery, and long-term thinking, where heritage and innovation come together to define quiet luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Loro Piana, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Management Manager», «Clienteling Manager», «Client Engagement Manager», «Customer Insights Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.