Loro Piana CRM Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 18, 2026
About Loro Piana
Loro Piana stands as one of the world’s foremost authorities in exceptional textiles, renowned for its mastery of cashmere, vicuña and the quiet elegance of Italian luxury. As an employer, the Maison offers a refined environment where heritage, innovation and uncompromising craftsmanship converge. Its teams contribute to a culture shaped by discretion, excellence and respect for rare natural materials, from artisanal savoir-faire to global retail and corporate expertise. Employees are invited to uphold a legacy of quality while advancing sustainable practices, client intimacy and contemporary refinement within a brand celebrated for timeless sophistication.
Loro Piana seeks CRM Manager in New York to lead customer relationship management strategy across the Americas region, driving client acquisition, retention, and long-term value.
Role & Responsibilities
- Support and implement the Americas CRM strategy and annual roadmap, aligning regional execution with business objectives and global CRM priorities
- Develop data-driven client strategies to support acquisition, retention, repeat purchase, reactivation, and client upgrade initiatives
- Identify growth opportunities and support new CRM strategies, pilots, and seasonal action plans to drive regional performance
- Oversee seasonal gifting strategy, including budget tracking, client allocation, and execution oversight
- Provide day-to-day guidance and mentorship to the CRM Associate Manager, ensuring clear priorities and quality execution
- Support the strategic direction of CRM reporting and analysis, translating data into actionable insights and business recommendations
- Monitor CRM KPIs and client performance to identify trends, performance drivers, and areas of opportunity
- Oversee the CRM Associate Manager's recurring and ad-hoc reporting, maintaining accountability for accuracy and quality
- Prepare and present CRM performance, strategic insights, and opportunities to senior leadership and regional/global stakeholders
- Support CRM strategy, planning, and measurement across product launches, events, seasonal initiatives, and key client moments
- Oversee campaign targeting, deployment, tracking, and performance reporting
- Leverage campaign performance and client insights to evolve targeting, engagement, and conversion strategies
- Drive implementation and adoption of CRM programs across the region, optimizing results through performance data and store feedback
- Serve as a key CRM business partner across Retail, Client Development, VIC, Events, and HQ CRM
- Partner with Client Development to shape CRM training priorities and support store trainings and upskilling initiatives
- Support regional rollouts of new CRM tools, KPIs, reporting, and global programs
Qualifications
- 5–7 years of professional experience in CRM, customer management, client development, data analytics, or a related field
- Proven experience working with CRM platforms and Business Intelligence reporting tools
- Advanced proficiency in CRM systems, BI tools, and Microsoft Office (Excel and PowerPoint)
- Strong analytical skills with demonstrated ability to translate data into actionable business insights
- Excellent strategic thinking and cross-functional collaboration capabilities
- Strong written, verbal, and presentation skills
- Bachelor's degree in Business, Economics, Analytics, Marketing, or a related field
Skills
Experience
5–7 years of professional experience in CRM, customer management, client development, data analytics, or a related field, preferably in the luxury, fashion, or retail industry. Experience working with CRM platforms and Business Intelligence reporting tools is preferred.
Education
Bachelor's degree required in Business, Economics, Analytics, Marketing, or a related field.
Workplace
This position is based in New York, New York, USA.
Culture
Loro Piana fosters a refined workplace culture rooted in Italian craftsmanship, exceptional materials, and an uncompromising pursuit of quality. Employees work in an environment that values discretion, technical mastery, and long-term thinking, where heritage and innovation come together to define quiet luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Loro Piana, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Management Manager», «Client Engagement Manager», «Loyalty & Retention Manager», «Client Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.