Loro Piana Clienteling Digital Product Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- €55,000/year
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 22, 2026
About Loro Piana
Loro Piana stands as one of the world’s foremost authorities in exceptional textiles, renowned for its mastery of cashmere, vicuña and the quiet elegance of Italian luxury. As an employer, the Maison offers a refined environment where heritage, innovation and uncompromising craftsmanship converge. Its teams contribute to a culture shaped by discretion, excellence and respect for rare natural materials, from artisanal savoir-faire to global retail and corporate expertise. Employees are invited to uphold a legacy of quality while advancing sustainable practices, client intimacy and contemporary refinement within a brand celebrated for timeless sophistication.
Loro Piana seeks a Clienteling Digital Product Manager in Milan, Italy to lead CRM and clienteling tool strategy and adoption across markets.
Role & Responsibilities
- Own the digital product roadmap based on the clienteling business vision and priorities, ensuring continuous enhancement of CRM and clienteling tools, including the Clienteling App
- Translate business needs into functional requirements and coordinate implementation with IT partners and external vendors
- Lead the development of recommendation engines and AI-powered clienteling capabilities to enhance client engagement
- Monitor tool adoption, user engagement, and business impact metrics, identifying opportunities for continuous improvement and optimization
- Define and deliver tool-specific training, release communications, and digital change management initiatives to support successful adoption across markets
- Oversee CRM helpdesk activities and support functions to ensure effective and seamless user experience
- Own and continuously enhance the Store and Client Advisor Competence Algorithm
- Partner with CRM and Retail regional teams to promote best practices and maximize clienteling effectiveness across the organization
Qualifications
- 5–8 years of experience in Product Ownership, Project Management, or similar roles within CRM digital products
- Experience working in retail, CRM, or client-facing tools environments
- Demonstrated interest in AI and digital innovation applied to client engagement
- Proficiency working in agile development environments
- Strong collaboration, communication, and problem-solving capabilities
- Knowledge of Salesforce platform (advantageous)
- Fluent English proficiency, both spoken and written
Skills
Experience
Minimum 5 years of professional experience in Product Ownership, Project Management, or related disciplines focused on CRM digital products and solutions. Direct experience in retail technology, CRM platforms, or client-facing digital tools is strongly preferred. Demonstrated success in agile environments and cross-functional collaboration is essential.
Education
Not specified; tertiary education in business, technology, engineering, or related discipline is typically expected for this senior product management role.
Workplace
The successful candidate will be located in Milan, Lombardy, Italy.
Compensation
The base compensation for this position is EUR 55,000 per annum.
Benefits
Participation in a performance-based bonus scheme at Loro Piana's discretion; statutory benefits as provided by Italian law; additional benefits in accordance with current company policies; employment governed by the CCNL Tessile Abbigliamento e Moda (Italian textile, apparel, and fashion collective bargaining agreement) and supplementary company agreements.
Culture
Loro Piana fosters a refined workplace culture rooted in Italian craftsmanship, exceptional materials, and an uncompromising pursuit of quality. Employees work in an environment that values discretion, technical mastery, and long-term thinking, where heritage and innovation come together to define quiet luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Loro Piana, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Product Manager», «Digital Clienteling Specialist», «Product Owner, Clienteling Solutions», «Retail Digital Product Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.