L’Oréal Luxe Senior Trade Marketing Manager

About L’Oréal Luxe

L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.

Role & Responsibilities

• Plan and integrate omnichannel (online and offline) promotional strategies across all brands on an annual and quarterly basis.
• Integrate promotional activities across physical counters, retail channels, and e-commerce, maintaining consistency in brand messaging, offer strength, and visual presentation.
• Evaluate and optimize cross-channel marketing budget allocation.
• Develop annual offline trade marketing strategies and activation plans for major department-store campaigns across Taiwan, including anniversary sales, Mother’s Day, and mid-year promotions.
• Plan competitive, engaging channel-exclusive promotional bundles and gift-with-purchase (GWP) strategies to drive counter traffic and average transaction value.
• Manage budgets, assess campaign return on investment (ROI), and use retail data to optimize promotional costs and resource allocation.
• Lead commercial negotiations with department-store headquarters and store managers.
• Secure exposure resources, including department-store direct-mail homepage and key placements, premium in-store advertising, escalator promotions, and department-store official online platforms such as apps and EDMs.
• Negotiate the best campaign periods and high-value locations for major brand events and pop-up stores.
• Maintain and deepen partnerships with department-store stakeholders, including headquarters recruitment teams, floor managers, and section managers, building long-term, trusted relationships.
• Develop tailored, exclusive brand events for different department-store customer segments to create mutually beneficial outcomes.
• Work closely with brand marketing teams to align trade strategies with annual new-product launches and communications for hero products.
• Collaborate with sales and area managers and visual merchandising teams to ensure the effective in-store execution of counter displays, point-of-sale materials (POSM), and promotions.

Qualifications

• Extensive hands-on trade marketing or retail marketing experience in prestige beauty or luxury goods.
• Established relationships and strong commercial networks with major department-store groups in Taiwan, including recruitment and floor-management contacts.
• Excellent interpersonal, coordination, persuasion, and negotiation skills, with sound negotiation instincts, resourcefulness, and resilience under pressure.
• Strong commercial and data insight, with the ability to analyze department-store retail data, sales trends, and competitor activity and turn findings into negotiation leverage and campaign strategies.
• Excellent project management and collaboration skills, with the ability to manage multiple department-store groups and projects and coordinate cross-functional communication and resources efficiently.

Skills

Culture

Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.