About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
L’Oréal Luxe is hiring a Senior Project Manager, Fragrance on a fixed-term, full-time basis in Shanghai. The role leads regional fragrance innovation from consumer insight and concept development through industrialization and integrated 360° launches, coordinating local and global stakeholders.
Role & Responsibilities
- Define the region’s three-year fragrance innovation plan and identify market white spaces.
- Analyze local lifestyles, olfactory trends, and competitor dynamics to generate actionable product insights.
- Develop fragrance concepts and narratives that resonate with local consumers while respecting brand heritage.
- Write briefs for fragrance houses, lead scent evaluations, and select high-quality fragrance concentrates.
- Oversee primary and secondary packaging design to ensure luxury craftsmanship and functional excellence.
- Coordinate with Product Marketing, Research & Innovation, Packaging, and Industrial teams to resolve technical challenges involving stability, feasibility, and cost, and ensure on-time delivery.
- Lead development of the 360° marketing mix, including visual imagery, social and digital content, and retail merchandising.
- Provide implementation guidelines and Country Kits to support local adaptation and execution.
- Manage relationships between Local Hubs, Global DMI in Paris, and regional zones.
- Prepare business cases and presentations for senior leadership.
Qualifications
- At least 5 years of experience in Beauty or FMCG marketing, including at least 2 years in Product Development; fragrance experience is a strong plus.
- Strong olfactory and aesthetic sense combined with rigorous project management.
- Proven ability to work autonomously and manage multiple priorities in a fast-paced environment.
- Proficiency in category analysis and project tracking tools.
- Native-level Chinese and fluent English, the working language.
Skills
Experience
At least 5 years in Beauty/FMCG marketing, including at least 2 years in Product Development; fragrance experience is a strong plus.
Workplace
This position is based in Shanghai, Shanghai, China.
Explore jobs in China.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
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