- Employment
- Contract
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 5, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Senior Product Marketing Manager will own Takami’s product line in China, translating brand strategy into launches, integrated campaigns and consumer experiences while coordinating cross-functional delivery and performance tracking. This is a fixed-term, full-time role.
Role & Responsibilities
- Own a product line within the brand portfolio, translating brand strategy into launches, campaigns and consumer experiences for the China market.
- Lead end-to-end execution of product launches and integrated marketing campaigns, from concept, positioning and creative briefing through on-brand, on-time delivery.
- Manage the launch calendar and critical path across formula, packaging, regulatory and go-to-market workstreams, escalating risks to management early.
- Adapt global campaign assets—including imagery, digital content and point-of-sale and retail materials—to balance brand consistency with local market relevance.
- Partner with Digital, E-commerce and Sales teams to create seamless online and offline consumer journeys from awareness to purchase.
- Coordinate with Retail and Education teams on counter and point-of-sale execution, training materials and the in-store consumer experience.
- Work with external agencies to brief, review and deliver creative and media assets that meet brand and business objectives.
- Monitor product performance, sales trends, market share and competitor activity, translating data into actionable recommendations.
- Track and manage the product line’s marketing budget and sales forecast, optimizing spend across channels.
- Prepare regular performance reviews and insight-driven presentations for management and cross-functional stakeholders.
Qualifications
- At least 3 years of experience in brand or product marketing, ideally in beauty, FMCG or related consumer industries.
- Expertise in brand management and product launches, including hands-on management of end-to-end launch timelines.
- Consumer insights and analytical skills, with the ability to turn data into clear business recommendations.
- Knowledge of digital marketing across e-commerce and social and content platforms.
- Strong project management skills, including managing multiple priorities and cross-functional timelines simultaneously.
- Strong communication skills in English and Mandarin, with the ability to engage effectively with diverse, multicultural stakeholders.
- An entrepreneurial mindset; proactive, detail-oriented, and comfortable owning a product line end to end.
Skills
Experience
At least 3 years in brand or product marketing, ideally in beauty, FMCG or related consumer industries.
Workplace
This position is based in Shanghai, Shanghai, China.
Explore jobs in China.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.