- Location
- Ho Chi Minh City Ho Chi Minh Vietnam
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Merchandising, Buying & Planning
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Senior Product Manager at L’Oréal Luxe shapes category strategy and portfolio plans, leads integrated online and offline activations, manages A&P investment, and oversees demand forecasting across retail and digital channels. The role mobilises cross-functional teams to drive commercial deployment and brand profitability. Fixed-term, full-time position.
Role & Responsibilities
- Shape the multi-year category roadmap, defining launch plans for hero franchises and tailored local activations aligned with consumer insights.
- Design integrated online and offline product activations in partnership with media and creative teams to maximise campaign reach and conversion.
- Manage the A&P budget with a return-on-investment mindset, optimising commercial drivers to deliver sustainable brand profitability.
- Lead forecasting for new product launches, core assortments, and promotional gift sets across retail and digital channels.
- Mobilise commercial, supply chain, finance, and visual merchandising teams to ensure seamless commercial deployment and review milestones.
Qualifications
- Strategic vision, strong commercial acumen, and the capability to lead cross-functional projects.
- Proven ability to translate consumer insights into cohesive brand narratives and activations that elevate brand equity.
- Practical expertise in designing integrated O+O strategies that connect online and boutique experiences.
- Track record in managing A&P expenditure, analysing financial drivers, and optimising investment returns.
- Capability in sales sizing, stock planning, and launch volume forecasting alongside supply chain partners.
- Strong collaborative skills to align multi-functional teams around shared commercial milestones and brand priorities.
Skills
Workplace
This position is based in Ho Chi Minh City, Ho Chi Minh, Vietnam.
Explore jobs in Vietnam.
Benefits
Opportunities to grow beyond one's potential, try new things, and take risks; real responsibility from day one; an inclusive environment where people can speak up and thrive; and the opportunity to contribute to societal and environmental causes.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Product Marketing Manager», «Senior Product Portfolio Manager», «Senior Category Manager», «Senior Product Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.