- Location
- Buenos Aires Buenos Aires Argentina
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Merchandising, Buying & Planning
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
L’Oréal Luxe seeks a Senior Product Manager for its Luxury Division in Buenos Aires to lead 360° marketing strategy, launches, portfolio and business management, advocacy and retail execution. This is a permanent, full-time role requiring a relevant degree, strong marketing or product experience and intermediate English (B1/B2).
Role & Responsibilities
- Lead the 360° marketing strategy to drive profitable growth, aspirational positioning and market share for the brands.
- Design and execute the annual marketing plan, coordinating launches and media activations, PR events, and online and offline (O+O) touchpoints.
- Manage the marketing budget (PPP), optimize catalogue lifecycle, monitor competitor pricing and develop accurate sales forecasts.
- Coordinate the category influencer plan and ensure excellence in point-of-sale visibility and planograms.
- Work closely with Commercial, Supply Chain, CRM, Media and partner agencies to ensure strong execution.
Qualifications
- Graduated in Marketing, Commercialization, Business Administration or a related field.
- Strong, demonstrable background in product management, marketing or brand management; experience in beauty, consumer goods or luxury is valued.
- Proficiency in 360° campaign planning, market metrics analysis and budget management.
- Intermediate operational English proficiency (B1/B2).
- Strategic vision, sensitivity to luxury, analytical rigour and the ability to coordinate highly complex projects.
Skills
Experience
Strong, demonstrable experience in product management, marketing or brand management; experience in beauty, consumer goods or luxury is valued.
Education
Degree in Marketing, Commercialization, Business Administration or a related field.
Workplace
This position is based in Buenos Aires, Buenos Aires, Argentina.
Explore jobs in Argentina.
Benefits
An inclusive environment, meaningful responsibility from day one, opportunities to grow beyond one's potential, and the opportunity to contribute to a broader purpose.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Product Marketing Manager», «Senior Brand Manager», «Senior Product Lead», «Senior Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.