- Employment
- Contract
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Senior E-Commerce Executive for Shu Uemura’s Douyin business defines the e-commerce roadmap, drives online sales and profitability, optimizes traffic and the customer purchase journey, and coordinates order, payment and delivery processes. The role is fixed-term and focuses on growing online and multichannel business in line with the brand’s identity and objectives.
Role & Responsibilities
- Define the e-commerce development strategy and roadmap, identifying and testing online retail opportunities aligned with the brand’s positioning and objectives, including e-boutiques, e-retail, e-tail, mobile commerce and social commerce.
- Drive sales, profitability and growth for e-boutiques and e-retail/e-tail sites, where relevant.
- Develop a traffic-optimization strategy using media, search, social and partnerships, and ensure cross-channel synergies.
- Monitor the customer experience and purchase journey across web, mobile and other devices to improve purchase frequency, conversion and average order size; provide data expertise to deploy and adapt the strategy.
- Track and measure site and business performance to increase programme ROI.
- Set up and optimize orders, payment and delivery in coordination with internal or external supply chain teams and finance.
- Increase the brand’s online and multichannel turnover in line with the brand/division model, establishing a distance-selling strategy for a defined clientele and supporting new-business incubation and brand growth in the business market, including e-commerce and m-commerce, in line with brand identity and objectives.
Skills
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Explore jobs in China.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior E-Commerce Specialist», «Senior Digital Commerce Executive», «Senior Online Sales Executive», «Senior E-Commerce Account Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.