- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
L’Oréal Luxe Singapore seeks a Retail Manager to lead Omni-Beauty Advisor teams and develop retail, sales education and omnichannel strategies across assigned brands. The permanent role spans commercial performance, customer experience, retailer partnerships, Beauty Advisor productivity and team development, with responsibility for omnichannel metrics and retail execution.
Role & Responsibilities
- Lead the Omni-Beauty Advisor team to deliver outstanding results and accelerate business through retail sales and education activation.
- Build and implement sales strategies, supported by education plans, to drive growth for assigned brands.
- Lead end-to-end customer experience implementation, from major initiatives through daily operations.
- Drive business innovation and development across distribution channels and customer touchpoints.
- Implement commercial strategy and align priorities for assigned brands.
- Monitor customer experience and uphold service excellence across brands using measurable tools.
- Develop the business by adapting policies and ways of working to improve turnover, profitability, client experience and financial optimization.
- Advise the MY Lead and Brand Manager on distribution strategy and maintain strategic retailer relationships.
- Work with Marketing, Trade Marketing, PR and Digital to define channel-specific 360-degree strategies.
- Negotiate with retailers alongside the Key Account Manager (KAM) to maximize business opportunities.
- Ensure an efficient retail organization model; manage and monitor Beauty Advisor productivity.
- Lead, inspire, develop and challenge the team to achieve strong results.
- Oversee recruitment, onboarding and retention plans for the retail Beauty Advisor population.
- Coach, motivate and develop counter and store managers, taking corrective action to strengthen performance.
- Supervise and support Beauty Advisor training and development.
- Oversee the retail population, maximizing empowerment and enablement.
- Define and implement omnichannel compensation and rewards schemes aligned with brand strategy.
- Drive the brands’ omnichannel mindset by defining, promoting and measuring core omnichannel metrics, including omnichannel customers, omnichannel distribution, attribution of pre-store digital touchpoints (e.g. BACC, O2O Biz WA) and store-assisted digital transactions (e.g. iBeauty, Beauty Tech).
- Develop and execute transformative retail strategies, including the transition from Beauty Advisors to Omni-Beauty Advisors and from points of sale to points of experience through services and Beauty Advisor community engagement.
- Partner with internal stakeholders across the LUXE division to improve customer experience and equip Omni-Beauty Advisors with data, education and digital retail tools.
- Track performance against KPIs including sell-in and sell-out achievement, market share gain, brand ranking, Beauty Advisor attrition, store and Beauty Advisor productivity, channel and store profitability, brand omnichannel KPIs, Beauty Advisor engagement and enablement results, and service excellence measures such as NPS and CXE.
Qualifications
- At least 6–8 years of experience in brand or retail management, or at least 1–2 years handling omnichannel or digital strategy and initiatives on the brand or agency side.
- Outgoing personality with strong networking and influencing skills.
- Excellent verbal and written communication skills; fluent in English.
- Attention to detail, problem-solving skills and project management capabilities.
- Ability to multitask and deliver against tight timelines.
- Ability to communicate effectively with internal and external partners and anticipate their needs.
- Strong business and retail acumen.
Skills
Experience
At least 6–8 years in brand or retail management, or at least 1–2 years handling omnichannel or digital strategy and initiatives on the brand or agency side.
Workplace
The role is situated in Singapore, Central, Singapore.
Explore jobs in Singapore.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Operations Manager», «Retail Business Manager», «Retail Sales Manager», «Omnichannel Retail Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.