- Employment
- Contract
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
L’Oréal Luxe is seeking a Retail Brand Manager to lead local marketing and retail activation for YSL, Prada and Miu Miu in Sweden, translating Nordic and global priorities into locally relevant omnichannel activity. The role is fixed-term and collaborates with Nordic brand teams, commercial colleagues and local stakeholders to drive brand performance.
Role & Responsibilities
- Translate brand strategy into country-specific activation plans across relevant consumer touchpoints, in line with brand priorities and guidelines.
- Execute the Nordic retail brand strategy locally and on schedule to drive sales growth and achieve retail excellence objectives.
- Provide data-driven insights and strategic recommendations to identify growth opportunities and improve local sales performance.
- Design and implement trade activations tailored to the country’s needs.
- Develop and implement merchandising guidelines to optimize product placement, visibility and shopper engagement.
- Ensure brand activations follow Nordic guidelines across consumer touchpoints.
- Monitor and analyze sell-out performance, highlighting year-to-date and year-to-go opportunities and risks.
- Plan and allocate trade investments according to brand priorities and return-on-investment analysis, in collaboration with the commercial team.
- Build and maintain collaborative relationships with commercial and field teams to align trade marketing activities with overall sales objectives.
- Lead local marketing activities for YSL, Prada and Miu Miu, serving as the local expert on retail activation and brand expression.
- Own the local adaptation of launches and brand animations, from activity planning and ordering through final implementation.
- Represent the brands in the local market and provide retail perspectives to the business unit, acting as a key contact for retailers.
- Prioritize physical distribution while maintaining an omnichannel perspective and consistency across channels.
- Collaborate with the Nordic Brand Activation Manager, Nordic Brand team and local stakeholders to deliver marketing initiatives and support brand success in Sweden.
Qualifications
- Relevant education at Master’s level.
- At least 2 years of experience in a comparable role.
- In-depth experience leading marketing activities.
- Strong retail and digital (O+O) marketing skills and business acumen.
- Strong communication skills and the ability to build relationships with internal and external stakeholders.
- Effective, structured and hands-on approach, with close attention to detail.
- Fluency in Swedish and English.
- Consumer-behavior focus.
- Proactive approach and ability to work independently.
- Knowledge of effective follow-up and follow-through.
Skills
Experience
At least 2 years in a comparable role, with in-depth experience leading marketing activities.
Education
Relevant education at Master’s level.
Workplace
This position is based in Bromma, Stockholm, Sweden, within easy reach of Stockholm.
Explore jobs in Sweden.
Benefits
Individual career plan, coaching leadership, extensive training and e-learning catalogue, competitive personnel benefits, modern offices, and a dynamic international working environment with engaged and skilled colleagues.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Marketing Manager», «Trade Marketing Manager», «Brand Activation Manager», «Retail Marketing Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.