- Location
- Birmingham England UK
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
L’Oréal Luxe is hiring a Regional Skincare Specialist on a permanent, full-time basis for 37.5 hours per week in Birmingham. The role combines personalised skincare consultations, team coaching, regional events and activations, customer relationship-building, sales performance and operational standards.
Role & Responsibilities
- Design and deliver innovative skincare events and in-store activations that generate customer interest and excitement for L’Oréal Luxe brands.
- Coach and guide team members on skincare, enabling them to provide exceptional customer service and meet sales goals.
- Provide personalised skincare consultations, recommendations and solutions tailored to customers’ individual needs and concerns.
- Deliver the Be Luxe service model consistently, providing each customer with a premium, personalised experience.
- Demonstrate products, convey brand heritage, and share product knowledge, tips and techniques tailored to customer needs.
- Represent L’Oréal Luxe brands through personalised service and merchandising standards.
- Keep abreast of makeup, skincare and wellness trends to provide expert advice and personalised recommendations.
- Meet individual and counter sales goals agreed with the line manager.
- Build authentic customer relationships in store and through digital channels to foster loyalty and repeat business.
- Promote upcoming in-store events, promotions and brand activations to new and existing customers; travel to leading regional retail locations to activate the skincare category and share expertise.
- Represent L’Oréal Luxe brands on internal and external social media platforms in accordance with company guidelines.
- Participate in team activities and complete required training to maintain current product knowledge and brand expertise.
- Complete daily and weekly administrative tasks online and offline using Tamigo and One Retail.
- Maintain high hygiene and housekeeping standards and keep the counter clean, organised and inviting.
- Achieve event targets, contribute to regional category performance, deliver an exceptional consumer experience, and create social media content.
Qualifications
- Passion for skincare and enthusiasm for sharing expertise.
- Ability to provide personalised advice and help customers develop skincare routines.
- Ability to build authentic relationships, put customers at ease, and understand their individual style and beauty needs.
- Active use of social media and awareness of current skincare and beauty trends.
- Drive, ambition and enthusiasm for challenges and creating innovative in-store experiences.
- Belief in the L’Oréal Luxe mission and values, with enthusiasm for representing its brands.
Skills
Workplace
This position is based in Birmingham, England, UK.
Explore jobs in England or in the UK.
Benefits
Competitive salary and commission scheme; access to products from more than 35 L’Oréal brands through the staff shop; 30 days of holiday including bank holidays; discounted dental insurance; mental health and financial wellbeing support resources; referral bonuses; and sustainability initiatives through L’Oréal for the Future.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Skincare Advisor», «Skincare Consultant», «Beauty Skincare Specialist», «Skincare Expert», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.
