- Employment
- Contract
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Product Manager owns a product line in Biotherm’s portfolio, translating brand strategy into launches, campaigns and consumer experiences for China. The role leads integrated campaign execution, cross-functional coordination and product-line performance tracking. This is a full-time, fixed-term position.
Role & Responsibilities
- Lead end-to-end execution of product launches and integrated marketing campaigns, from concept, positioning and creative briefing through on-brand, on-time delivery.
- Manage the launch calendar and critical path across formula, packaging, regulatory and go-to-market workstreams, escalating risks to management early.
- Adapt global campaign assets, including imagery, digital content and POS and retail materials, to maintain brand consistency while ensuring local market relevance.
- Partner with Digital, E-commerce and Sales teams to create seamless online and offline consumer journeys from awareness to purchase.
- Coordinate with Retail and Education teams on counter and POS execution, training materials and the in-store consumer experience.
- Work with external agencies to brief, review and deliver creative and media assets aligned with brand and business objectives.
- Monitor product performance, sales trends, market share and competitor activity, translating data into clear, actionable recommendations.
- Track and manage the marketing budget and sales forecast for the product line, optimizing spend allocation across channels.
- Prepare regular performance reviews and insight-driven presentations for management and cross-functional stakeholders.
Qualifications
- Expertise in brand management and product launches, with hands-on experience managing end-to-end launch timelines.
- Consumer insight and analytical skills, with the ability to translate data into clear business recommendations.
- Knowledge of digital marketing across e-commerce and social and content platforms.
- Strong project management skills, with the ability to manage multiple priorities and cross-functional timelines simultaneously.
- Strong communication skills in English and Mandarin, with the ability to engage effectively with diverse, multicultural stakeholders.
- Entrepreneurial mindset; proactive, detail-oriented and comfortable owning a product line end to end.
Skills
Experience
3+ years in brand or product marketing, ideally in beauty, FMCG or related consumer industries.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Manager», «Brand Product Manager», «Product Line Manager», «Product Launch Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.