- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Product and Brand Engagement Manager leads Biotherm Homme’s product marketing strategy in Canada and Biotherm’s 360-degree brand engagement. The permanent, full-time role oversees launches, portfolio performance, cross-functional execution, campaigns, influencer partnerships and e-commerce coordination.
Role & Responsibilities
- Lead the product marketing strategy for Biotherm Homme in Canada and oversee 360-degree brand engagement for Biotherm.
- Develop and deploy launch plans for innovations, defining the offer, pricing position and go-to-market approach.
- Manage the product portfolio lifecycle, product code creation, range rationalization and compliance with local regulations.
- Analyze sales data from Circana/NPD and market trends to identify tangible growth opportunities.
- Coordinate with sales, logistics and sales forecasting teams to support smooth execution across all channels.
- Lead campaigns and agency coordination, write media briefs, monitor multichannel KPIs and optimize activation ROI.
- Coordinate the influencer calendar, creator partnerships and brand tentpole moments in synergy with e-commerce.
Qualifications
- In-depth knowledge of the skincare market and selective beauty sector.
- Ability to use sales metrics and competitive data to inform strategic decisions.
- Operational rigor in coordinating multiple launches simultaneously and meeting timelines.
- Experience managing creator collaborations, PR events and agency briefs.
- Ability to mobilize multidisciplinary teams and external partners around shared objectives.
Skills
Workplace
This position is based in Montreal, Quebec, Canada.
Benefits
Opportunities to step outside one's comfort zone, grow beyond one's potential, try new things and take risks; meaningful responsibilities from day one; an inclusive environment where people of all backgrounds can express themselves and thrive; opportunities to contribute to social and environmental causes.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Marketing Manager», «Brand Marketing Manager», «Product and Brand Marketing Lead», «Brand Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.