- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Performance Manager at L’Oréal Luxe shapes consumer-journey and category strategy, tracks brand, channel, and campaign KPIs, and drives digital and media optimization and O+O performance. The role works cross-functionally to turn consumer and performance data into growth strategies and action plans; full-time.
Role & Responsibilities
- Build an overall view of the consumer journey and guide strategic decisions for brands and the division, defining local category strategies in alignment with global guidelines.
- Synthesize consumer behavior insights to inform strategic decision-making.
- Track KPIs by brand, channel, and campaign to ensure brand and divisional objectives are met.
- Identify opportunities to optimize and strengthen future media and A&I investments based on historical performance.
- Collaborate with Marketing, Retail, Finance, CGO, and Media teams to turn data-driven insights into action plans and drive O+O performance across touchpoints.
- Ensure accurate data collection across channels and provide a data-driven perspective in strategy meetings.
- Use performance insights to improve consumer engagement tactics and media allocation.
Qualifications
- Native-level Japanese proficiency.
- English proficiency sufficient for communication.
- Ability to understand the broader context of brands, the division, and the company, and translate complex data into actionable growth strategies, particularly to acquire new buyers.
- Deep understanding of consumer behavior and marketing dynamics, particularly in luxury beauty or FMCG.
- Proven ability to synthesize complex, fragmented data from multiple sources into clear, understandable formats and actionable insights.
- Proven experience leading the measurement and optimization of digital and media performance, with a deep understanding of metrics such as ROAS, CTR, and CPA.
- Strong track record of building relationships and advancing projects with diverse, cross-functional stakeholders.
- Ability to understand business structures and financial metrics such as P&L, and how marketing activities affect them.
- FMCG background preferred; cosmetics experience is not required.
- Business-level English preferred, with the ability to communicate effectively in meetings and written reports with global teams.
Skills
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Performance Manager», «Media Performance Manager», «Marketing Performance Manager», «Performance Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.