L’Oréal Luxe Multi-Brand Store Manager

About L’Oréal Luxe

L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.

Role & Responsibilities

• Lead, coach and develop the store team to deliver exceptional customer service across all brands and store touchpoints, meet retail performance targets, and sustain a high-performance, service-driven culture.
• Represent L’Oréal Luxe as a brand ambassador, delivering personalised luxury service and upholding merchandising standards.
• Demonstrate products, immerse customers in brand histories, and provide tailored product knowledge, tips, techniques and services across beauty categories and beauty technology.
• Inform new and existing customers about in-store events, promotions and brand activations; represent L’Oréal Luxe brands and share expertise on internal and external social media platforms in accordance with company guidelines.
• Develop and execute retail plans to achieve and exceed store targets and KPIs, identify risks and opportunities, and drive long-term growth and profitability.
• Develop and implement an annual calendar of events and animations that create memorable customer experiences and support growth across the store portfolio.
• Generate creative ideas and implement innovative strategies to grow new business, leveraging product launches and brand anniversaries.
• Build and maintain a loyal VIP customer base, fostering long-term relationships and repeat business.
• Lead the recruitment and selection of Beauty Advisors.
• Lead onboarding and comprehensive brand-portfolio training for new team members, and drive ongoing development to improve individual performance and team effectiveness.
• Provide regular coaching and timely feedback on productivity, service levels, product knowledge and selling skills; recognise achievements and identify areas for improvement.
• Track team performance, identify underperformance and implement strategies to improve results.
• Address and resolve team HR issues to maintain a positive, productive work environment.
• Implement brand visual merchandising guidelines and maintain high standards of hygiene, housekeeping and counter presentation.
• Participate in team efforts and complete required training to maintain current product knowledge and brand expertise.
• Complete daily and weekly administrative tasks online and offline using Tamigo and One Retail.
• Maintain adequate stock levels, including stock-in-trade for top-performing SKUs, and manage testers and PLV.
• Achieve retail targets, deliver an exceptional consumer experience, and build and develop an engaged, high-performing team.

Skills

Benefits

Competitive salary and commission scheme; access to products from over 35 L’Oréal brands through the staff shop; 30 days of holiday including bank holidays; discounted dental insurance; mental health and financial well-being support resources; referral bonuses; sustainability initiatives through L’Oréal for the Future.

Culture

Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.