- Location
- Zagreb City of Zagreb Croatia
- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
L’Oréal Luxe is hiring a permanent, full-time Media Manager based in Zagreb to lead media strategy and campaigns across its Luxe brand teams and the L’Oréal Adria Balkan region. The role oversees agency partners, budgets, performance measurement and stakeholder development, while integrating campaigns with brand, digital, e-commerce, creative and retail activity.
Role & Responsibilities
- Adapt, communicate and implement the strategic media framework and Group Golden Rules across all Luxe brand teams, balancing global HQ guidelines with local market requirements.
- Oversee the development and execution of holistic paid, earned and owned media strategies with the media agency, aligned with brand launch calendars and business objectives.
- Define high-value target audiences, media mixes and budget allocations that reflect luxury brand positioning.
- Partner with Brand Marketing, Digital, E-commerce and Creative teams to integrate media campaigns with retail and advocacy activations.
- Supervise the launch and execution of all media campaigns, optimizing them in real time for maximum ROI and compliance with brand-safety standards.
- Manage the media agency and external partners day to day, holding them accountable for contractual deliverables, performance metrics and strategic goals.
- Monitor premium media trends, luxury digital touchpoints and ad-tech innovations, partnering with the CDMO team to pilot first-to-market initiatives.
- Establish measurement frameworks and attribution models to assess campaign effectiveness against premium brand KPIs, including share of voice, quality view-through rates, ROAS and qualified traffic.
- Prepare and present regular performance reports, translating complex media metrics into actionable business insights for divisional leadership.
- Monitor and manage divisional media budgets in line with finance and purchasing guidelines.
- Manage, mentor and coach BU PMs, Digital teams and other Luxe Division stakeholders, fostering media expertise and career development.
- Serve as the central point of contact and subject matter expert for media-related topics within the Luxe division.
- Build and maintain strategic relationships with major media publishers, premium ad networks and agency partners.
Qualifications
- Preferably holds a bachelor's degree.
- Has 2–5 years of experience in media planning and buying.
- Demonstrated experience using advanced digital media platforms across programmatic, social, search and retail media, with a deep understanding of first-party data strategy and audience segmentation.
- Strong experience leading and challenging media agencies.
- Proficient in budget management, post-campaign analysis, ROI modeling and complex Gross-to-Net or purchasing efficiency frameworks.
- Excellent communication and collaboration skills.
- Detail-oriented and autonomous, with the ability to work in a fast-paced environment.
- Highly skilled in MS Office, particularly Excel.
- Fluent in Croatian and English.
Skills
Experience
2–5 years in media planning and buying
Education
Bachelor's degree preferred
Workplace
The successful candidate will be located in Zagreb, City of Zagreb, Croatia.
Explore jobs in Croatia.
Benefits
Share&Care program; flexible working hours; remote-working possibility; shorter Fridays during summer; learning and development opportunities; team-building and informal gatherings; fresh fruit, coffee machines and lunch spaces.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Media Strategy Manager», «Digital Media Manager», «Media Planning Manager», «Media Campaign Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.