- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Marketing Manager leads L’Oréal Luxe’s Taiwan marketing strategy across makeup, skincare and fragrance, covering brand growth, integrated online and offline marketing, e-commerce, media, team development, budgets, forecasting and stakeholder collaboration. This is a permanent, full-time role based in Taipei.
Role & Responsibilities
- Define the Taiwan marketing roadmap in alignment with regional and global directions.
- Lead major product launches across Makeup, Skincare and Fragrance, ensuring 360-degree online and offline integration.
- Monitor market trends and competitor activity to identify growth opportunities and market white spaces.
- Drive digital transformation and e-commerce strategy to deliver a seamless consumer journey.
- Oversee search, social and programmatic media planning to maximize ROI and brand visibility.
- Partner with Commercial and Retail teams to create distinctive in-store activations and consumer experiences.
- Lead, mentor and inspire a sizable marketing team, fostering excellence, creativity and agility.
- Identify talent gaps and drive individual development plans to build future leaders.
- Manage the advertising and promotion budget efficiently and with accountability.
- Own demand-planning forecasts with Supply Chain to maintain healthy stock levels for activations.
- Present monthly performance reviews and strategic updates to the BGM and regional stakeholders.
- Collaborate with Regional and Zone teams to influence product development and creative assets for Taiwan.
- Work cross-functionally with CRM, PR, Digital and Sales teams to ensure brand consistency.
Qualifications
- At least 10 years of marketing experience in the beauty industry; luxury experience preferred.
- Proven track record of managing a high-performing team and developing talent.
- Deep understanding of Taiwan’s beauty market and consumer behavior.
- Fluency in written and spoken English and Mandarin is mandatory for regional reporting and local execution.
Skills
Experience
At least 10 years of marketing experience in the beauty industry; luxury experience preferred.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.