- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Posted
- Nov 11, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Makeup Artist drives in-store and online business through expert makeup services, personalized consultations, sales, and clienteling, while representing the brand and coaching Beauty Advisors. The permanent, full-time role also supports events, customer-data and loyalty initiatives, Chat and Shop, and online engagement including livestreaming.
Role & Responsibilities
- Drive omnichannel business development in-store and online through expert makeup services and personalized consultations, building strong customer relationships and enhancing the brand’s image and value.
- Act as a brand ambassador, representative, and role model through appropriate grooming, attire, attitude, and tone of voice, consistently demonstrating the brand’s values and commitments, including sustainability.
- Deliver makeup consultations and looks that create memorable customer experiences, measured through NPS and CXE, using beauty technology tools and storytelling.
- Maximize consultation bookings to increase customer engagement and loyalty.
- Generate sales and achieve targets by applying the brand’s selling approach and maximizing cross-selling and complementary-product opportunities.
- Build strong customer relationships and long-term loyalty by providing VIP services through CRM tools and dedicated one-to-one consultations.
- Represent the brand at events, including store openings, PR events, and Master Classes.
- Monitor and maintain Beauty Advisors’ appearance appropriately.
- Coach Beauty Advisors in makeup expertise and best practices.
- Master store tools, including cash registers, time management, and customer care, as well as beauty technology tools such as diagnostic tools.
- Collect and analyze qualitative and quantitative customer data for loyalty purposes, ensuring compliance with applicable data regulations.
- Handle customer objections and inquiries effectively and professionally.
- Manage the Chat and Shop ordering process.
- Keep up with beauty trends, competition, and makeup innovations, and continuously develop skills to adapt to changes in luxury, beauty, and retail.
- Participate in commercial conversations, sales, and online consultations through chat applications, following brand guidelines and tone of voice.
- Prepare, promote, and participate in live-streaming and shopping activities.
- Represent the brand as a social media influencer, using online tools such as video consultations and chat applications.
Skills
Workplace
This position is based in Bangkok, Bangkok, Thailand.
Explore jobs in Thailand.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.