- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The E-commerce Specialist develops online business strategy, manages channel sales and merchandising, coordinates campaigns and cross-functional execution, and analyzes new e-commerce and live-streaming opportunities. The role is permanent and full-time.
Role & Responsibilities
- Develop the e-commerce business strategy and manage sales to meet targets.
- Execute and implement online strategies for key channels in line with the brand’s online channel strategy.
- Create and maintain the online e-business, including the brand e-trade marketing calendar, e-merchandising and e-content management.
- Implement strategic brand campaigns across e-commerce channels in collaboration with eKAMs.
- Strengthen brand awareness by increasing visibility, improving sales performance, and developing premium service and customer experiences.
- Operate and merchandise website products according to sales objectives, key seasons and promotions, using online competitive intelligence to maintain the brand’s competitive advantage.
- Drive sales performance through data analysis and online product-placement management while optimizing the customer experience.
- Collaborate with internal cross-functional teams and external partners to coordinate and execute work.
- Manage stock with PM, SCM and eKAMs.
- Monitor competitors and online channel trends.
- Localize and update assets with agencies, then cascade them to each channel.
- Analyze and manage new e-commerce channel business and live-streaming opportunities.
- Test and learn from potential new business opportunities to protect brand equity.
- Create synergies between e-commerce business and digital content creation.
Qualifications
- University graduate.
- At least 3 years of experience.
- Good understanding of the e-commerce channel environment.
- Experience creating e-merchandising and e-content for Korean e-commerce channels.
- Cosmetics industry experience preferred.
- Intermediate English and fluent Korean.
- Proficiency in MS PPT, Excel (mandatory) and Word.
Skills
Experience
At least 3 years
Education
University graduate
Workplace
This position is based in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E-commerce Business Specialist», «Online Commerce Specialist», «Digital Commerce Specialist», «E-commerce Merchandising Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.